The tools used in data collection have the ability to influence the ways information is perceived and generated. Analyzing research processes is a concept that can be overlooked, though is as important as the information itself. Methods and Paradigms in Education Research addresses the innovative formulaic approaches taken in research to challenge their effectiveness. Featuring coverage on selection, forms, and analytical procedures of data, this publication is essential for researchers, students, and academicians seeking current information on understanding research methodology.

Peter Ling's acclaimed biography of Martin Luther King Jr provides a thorough re-examination of both the man and the Civil Rights Movement, showing how King grew into his leadership role and kept his faith as the challenges facing the movement strengthened after 1965. Ling combines a detailed narrative of Martin Luther King's life with the key historiographical debates surrounding him and places both within the historical context of the Civil Rights Movement. This fully revised and updated second edition includes an extended look at Black Power and a detailed analysis of the memorialization of King since his death, including President Obama's 50th anniversary address, and how conservative spokesmen have tried to appropriate King as an advocate of colour-blindness. Drawing on the wide-ranging and changing scholarship on the Civil Rights Movement, this volume condenses research previously scattered across a larger literature. Peter Ling's crisp and fluent style captures the drama, irony and pathos of King's life and provides an excellent introduction for students and others interested in King, the Civil Rights movement, and America in the 1960s.

The technologies of the Internet and multimedia have generated a rapid shift to the use of online learning materials in education, training and commerce. As a result managers and developers are often finding themselves having to make decisions without adequate background information of the field, or a full understanding of the management approaches to it. The second edition of this clear-sighted book addresses the issues of digitally delivered education and provides a comprehensive guide to the issues, principles, best practices and skills required to succeed in the new digital education age.

Peter Ling's acclaimed biography of Martin Luther King Jr provides a thorough re-examination of both the man and the Civil Rights Movement, showing how King grew into his leadership role and kept his faith as the challenges facing the movement strengthened after 1965. Ling combines a detailed narrative of Martin Luther King's life with the key historiographical debates surrounding him and places both within the historical context of the Civil Rights Movement. This fully revised and updated second edition includes an extended look at Black Power and a detailed analysis of the memorialization of King since his death, including President Obama's 50th anniversary address, and how conservative spokesmen have tried to appropriate King as an advocate of colour-blindness. Drawing on the wide-ranging and changing scholarship on the Civil Rights Movement, this volume condenses research previously scattered across a larger literature. Peter Ling's crisp and fluent style captures the drama, irony and pathos of King's life and provides an excellent introduction for students and others interested in King, the Civil Rights movement, and America in the 1960s.

A lively, concise and cutting-edge biography of one of the towering figures of 20th-century history. Of all the US presidents of the post-Second World War period, John F. Kennedy is the most clearly idolized. There is a well-documented gulf between the public's largely positive appraisal of this glamorous historical figure and professional historians' skeptical and mixed evaluation of a president who had only a foreshortened single term in which to make his mark. What made JFK the man he was? How does he fit into the politics of his time? What were his policy goals, how did they shift, and how far did he manage to advance them? What was the Kennedy style of governance? Why was he killed and how can we explain the unprecedented outpouring of grief that his death elicited? How has his memory evolved since 1963? Acclaimed biographer Peter J. Ling explores all these important questions, sifting and synthesizing the prodigious mass of Kennedy scholarship to provide readers with a fresh and strongly contextualized portrait of the man and his presidency. John F. Kennedy will be essential reading for students of modern American history and anyone else seeking to understand the political and private life of America's best known president.

A lively, concise and cutting-edge biography of one of the towering figures of 20th-century history. Of all the US presidents of the post-Second World War period, John F. Kennedy is the most clearly idolized. There is a well-documented gulf between the public's largely positive appraisal of this glamorous historical figure and professional historians' skeptical and mixed evaluation of a president who had only a foreshortened single term in which to make his mark. What made JFK the man he was? How does he fit into the politics of his time? What were his policy goals, how did they shift, and how far did he manage to advance them? What was the Kennedy style of governance? Why was he killed and how can we explain the unprecedented outpouring of grief that his death elicited? How has his memory evolved since 1963? Acclaimed biographer Peter J. Ling explores all these important questions, sifting and synthesizing the prodigious mass of Kennedy scholarship to provide readers with a fresh and strongly contextualized portrait of the man and his presidency. John F. Kennedy will be essential reading for students of modern American history and anyone else seeking to understand the political and private life of America's best known president.

There is a renaissance in the use of the term ""scholarship,"" as it is being used to define areas of academic endeavour, describe academic work and achievements, and measure the quality of higher education. Although all academicians are required to engage in scholarship, it is difficult to navigate as there is a misunderstanding of this concept as new methods and approaches emerge. Emerging Methods and Paradigms in Scholarship and Education Research is an essential academic book that is designed to explain the areas of scholarship and their contemporary relationship to key components of academic work: research, teaching, service, and engagement. The chapter authors explore conceptions of scholarship, paradigms, and methods that fit a variety of contexts and needs. Highlighting a wide range of approaches from scientific realism and neo-positivism to interpretative, transformative, and pragmatic educational strategies and policy, this book is ideal for researchers, teachers, educational leaders, academicians, educational policymakers, and quality assurance agencies.

Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach that acknowledges both salience and persuasion (strong & weak) theories of advertising, recognising advertising as an activity that aims to change attitudes and reinforce behaviour. Supported by case studies, weblinks and revision questions to assist with student understanding and encourage critical reflection, Integrated Marketing Communication critically examines the major theories of marketing communication and provides students with examples of the practical implications of these theories.