The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

An iconic event in modern Irish history is, for the first time, narrated in directly human terms. Who were the people who marched, who fired from the flats, the barricades, who died? In brilliant narrative form a modern myth is unfolded and revealed fully, and so tells the story of the recent history of the armed struggle in Ireland. Free Derry Corner, 30 January 1972, site of one of the pivotal events in modern British history. A civil rights march was led into an ambush. Thirteen civilians died, many killed by the British Army. It was the first instance of the British Army firing on its own citizens since the Peterloo Massacre in 1819[chk]. It ruined British authority in the province for a generation and was the single identifiable cause of the rejuvenated armed struggle that would last for the rest of the century. Yet it is shrouded in mystery and legend, in deliberate disinformation and deceit, in political interpretation from all sides involved. The events of Bloody Sunday, as it became known are told here as a vivdly dramatic narrative for the first time. Interspersed within the unfolding disaster is the story of the Troubles in Northern Ireland, a complex history revealed by two incisive and expertly informed writers who first researched events in Derry for the Sunday Times in 1972. Bloody Sunday is the most contested, mythologised and symbolic event in modern Irish history. Here, for the first time with the benefit of modern forensic science, new witnesses interviewed and against the background of the Savile report, is the truth of what happened.

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
*The most complete book on broadcast and cable management
*The only book that examines the management of non-commercial radio and television stations
*The only book that examines ways of assuming ownership of a broadcast station or cable system

Seeds of a new corn plant are stolen from Oxford University's botany lab, and the professor, Alastair Scott, and his Russian assistant, Tanya Petrovskaya, are missing.

Alarms ring in London and Washington, where intelligence officials know that Scott was working on a supergene that could allow control over the world's entire food supply.

The British government calls in Arthur Hemmings from the Royal Botanic Gardens at Kew. To his coworkers, Hemmings is just another researcher in the herbarium, but for many years he has been a secret service agent, an outwardly rumpled but dashing covert adventurer.

Officials see a Moscow plot. Has Scott been kidnapped? Is he dead? Have Scott and Tanya fled to Russia? And why is Oxford's vice-chancellor withholding vital information?

The intrepid Hemmings follows a series of clues into the cutthroat world of international patents, where the hunt for priceless genes is always nasty and often deadly.

In Arthur Hemmings, Pringle has created an original heartbreaker of a hero, a botanist detective with a dash of James Bond. Facing murderous threats, Hemmings investigates fearlessly and with devastating precision. Handsome, witty, an ambitious cook, and a wine lover, he is irresistible to a much younger American female researcher.

"Day of the Dandelion" is a seductive modern hybrid of the thrillers of Graham Greene and the adventure novels of Ian Fleming, filled with political, scientific, and commercial intrigue, and laced with miracle plants, deadly toxins, kidnappings, and car chases. It will keep the reader in suspense and amused from prelude to postscript.

In "The Murder of Nikolai Vavilov," acclaimed journalist and author Peter Pringle recreates the extraordinary life and tragic end of one of the great scientists of the twentieth century.

In a drama of love, revolution, and war that rivals Pasternak's "Dr. Zhivago," Pringle tells the story of a young Russian scientist, Nikolai Vavilov, who had a dream of ending hunger and famine in the world. Vavilov's plan would use the emerging science of genetics to breed super plants that could grow anywhere, in any climate, in sandy deserts and freezing tundra, in drought and flood. He would launch botanical expeditions to find these vanishing genes, overlooked by early farmers ignorant of Mendel's laws of heredity. He called it a "mission for all humanity."

To the leaders of the young Soviet state, Vavilov's dream fitted perfectly into their larger scheme for a socialist utopia. Lenin supported the adventurous Vavilov, a handsome and seductive young professor, as he became an Indiana Jones, hunting lost botanical treasures on five continents. In a former tsarist palace in what is now St. Petersburg, Vavilov built the world's first seed bank, a quarter of a million specimens, a magnificent living museum of plant diversity that was the envy of scientists everywhere and remains so today.

But when Lenin died in 1924 and Stalin took over, Vavilov's dream turned into a nightmare. This son of science was from a bourgeois background, the class of society most despised and distrusted by the Bolsheviks. The new cadres of comrade scientists taunted and insulted him, and Stalin's dreaded secret police built up false charges of sabotage and espionage.

Stalin's collectivization of farmland caused chaos in Soviet food production, and millions died in widespread famine. Vavilov's master plan for improving Soviet crops was designed to work over decades, not a few years, and he could not meet Stalin's impossible demands for immediate results.

In Stalin's Terror of the 1930s, Russian geneticists were systematically repressed in favor of the peasant horticulturalist Trofim Lysenko, with his fraudulent claims and speculative theories. Vavilov was the most famous victim of this purge, which set back Russian biology by a generation and caused the country untold harm. He was sentenced to death, but unlike Galileo, he refused to recant his beliefs and, in the most cruel twist, this humanitarian pioneer scientist was starved to death in the gulag.

Pringle uses newly opened Soviet archives, including Vavilov's secret police file, official correspondence, vivid expedition reports, previously unpublished family letters and diaries, and the reminiscences of eyewitnesses to bring us this intensely human story of a brilliant life cut short by anti-science demagogues, ideology, censorship, and political expedience.

Law and justice are not always one and the same. On the 27 November 1980, Peter Pringle waited in an Irish court to hear the following words: 'Peter Pringle, for the crime of capital murder ... the law prescribes only one penalty, and that penalty is death.' The problem was that Peter did not commit this crime. Facing a sentence of death by hanging, Peter sought the inner strength and determination to survive. When his sentence was changed to forty years without remission he set out to prove his innocence. Fifteen years later, he is finally a free man. This is his story.

For most people, the global war over genetically modified foods is a distant and confusing one. The battles are conducted in the mystifying language of genetics.

A handful of corporate "life science" giants, such as Monsanto, are pitted against a worldwide network of anticorporate ecowarriors like Greenpeace. And yet the possible benefits of biotech agriculture to our food supply are too vital to be left to either partisan.

The companies claim to be leading a new agricultural revolution that will save the world with crops modified to survive frost, drought, pests, and plague. The greens warn that "playing God" with plant genes is dangerous. It could create new allergies, upset ecosystems, destroy biodiversity, and produce uncontrollable mutations. Worst of all, the antibiotech forces say, a single food conglomerate could end up telling us what to eat.

In "Food, Inc.," acclaimed journalist Peter Pringle shows how both sides in this overheated conflict have made false promises, engaged in propaganda science, and indulged in fear-mongering. In this urgent dispatch, he suggests that a fertile partnership between consumers, corporations, scientists, and farmers could still allow the biotech harvest to reach its full potential in helping to overcome the problem of world hunger, providing nutritious food and keeping the environment healthy.

How was it put together? Who decides what targets to hit and why? When and where would it be put into action? Using recently declassified documents and interviews with government officials and military planners, the authors have pieced together an absorbing history of the Pentagon's most secret war plan. They have unraveled the huge, hidden network of satellites, computers, radar, and microwave links that gathers intelligence on the Soviet Union and would help to execute the S.I.O.P. in time of war. They compare Washington's rhetoric to the cold reality of the actual war plans on the shelves at Strategic Air Command and at Navy headquarters, and the result is a fascinating study of military realities and political deception. Finally, they expose a new facet of the arms race in President Reagan's nuclear proposals--the outlay of billions of dollars for new communications systems and underground bunkers so that the United States can fight an extended nuclear war. These proposals, the authors contend, will dangerously erode the traditional civilian control over the firing of nuclear weapons.