"In summary, the book is an important contribution to the field of religious conversion and the study of Protestantism in Mexico and Latin America, in both as an ethnographic work and as a solid reflection on issues related to social, political, and economic consequences of religious diversity." -- Anthropos "This book offers important insights into how people are taking religion into their own hands in a Mexican town. . . . Cahn's representations of Tzintzuntzen os allow readers to see them as folks much like ourselves, trying to use religion to find meaning in life and to negotiate life's transitions and crises. . . . The book is beautifully written." -- Christine Eber, author of Women and Alcohol in a Highland Maya Town

Since the 1960s, evangelical Christian denominations have made converts throughout much of Roman Catholic Latin America, causing clashes of faith that sometimes escalate to violence. Yet in one Mexican town, Tzintzuntzan, the appearance of new churches has provoked only harmony. Catholics and evangelicals alike profess that "all religions are good," a sentiment not far removed from "here we are all equal," which was commonly spoken in the community before evangelicals arrived.

In this paradigm-challenging study, Peter Cahn investigates why the coming of evangelical churches to Tzintzuntzan has produced neither the interfaith clashes nor the economic prosperity that evangelical conversion has brought to other communities in Mexico and Latin America. Drawing on extensive ethnographic fieldwork, he demonstrates that the evangelicals' energetic brand of faith has not erupted into violence because converts continue to participate in communal life, while Catholics, in turn, participate in evangelical practices. He also underscores how Tzintzuntzan's integration into global economic networks strongly motivates the preservation of community identity and encourages this mutual borrowing. At the same time, however, Cahn concludes that the suppression of religious difference undermines the revolutionary potential of religion.