"In summary, the book is an important contribution to the field of
religious conversion and the study of Protestantism in Mexico and
Latin America, in both as an ethnographic work and as a solid
reflection on issues related to social, political, and economic
consequences of religious diversity." -- Anthropos "This book
offers important insights into how people are taking religion into
their own hands in a Mexican town. . . . Cahn's representations of
Tzintzuntzen os allow readers to see them as folks much like
ourselves, trying to use religion to find meaning in life and to
negotiate life's transitions and crises. . . . The book is
beautifully written." -- Christine Eber, author of Women and
Alcohol in a Highland Maya Town
Since the 1960s, evangelical Christian denominations have made
converts throughout much of Roman Catholic Latin America, causing
clashes of faith that sometimes escalate to violence. Yet in one
Mexican town, Tzintzuntzan, the appearance of new churches has
provoked only harmony. Catholics and evangelicals alike profess
that "all religions are good," a sentiment not far removed from
"here we are all equal," which was commonly spoken in the community
before evangelicals arrived.
In this paradigm-challenging study, Peter Cahn investigates why
the coming of evangelical churches to Tzintzuntzan has produced
neither the interfaith clashes nor the economic prosperity that
evangelical conversion has brought to other communities in Mexico
and Latin America. Drawing on extensive ethnographic fieldwork, he
demonstrates that the evangelicals' energetic brand of faith has
not erupted into violence because converts continue to participate
in communal life, while Catholics, in turn, participate in
evangelical practices. He also underscores how Tzintzuntzan's
integration into global economic networks strongly motivates the
preservation of community identity and encourages this mutual
borrowing. At the same time, however, Cahn concludes that the
suppression of religious difference undermines the revolutionary
potential of religion.
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