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Die Autonomie Von Landesorganisationen Bei Der Marktbearbeitung - Determinanten, Auswirkungen Und State of Practice (German,... Die Autonomie Von Landesorganisationen Bei Der Marktbearbeitung - Determinanten, Auswirkungen Und State of Practice (German, Paperback, 2008 ed.)
Prof Dr Dr H C Christian Homburg; Petra Ehemann
R1,933 Discovery Miles 19 330
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Petra Ehemann analysiert auf Basis einer Stichprobe von 133 befragten Dyaden aus 29 Landern, welche Faktoren den Zentralisierungsgrad im Rahmen von operativen Marketing- und Vertriebsfragen bedingen. Daruber hinaus untersucht sie die Auswirkungen der Autonomie von Landesorganisationen."

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