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Books > Business & Economics > Business & management > Sales & marketing
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Die Autonomie Von Landesorganisationen Bei Der Marktbearbeitung - Determinanten, Auswirkungen Und State of Practice (German, Paperback, 2008 ed.)
Loot Price: R2,027
Discovery Miles 20 270
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Die Autonomie Von Landesorganisationen Bei Der Marktbearbeitung - Determinanten, Auswirkungen Und State of Practice (German, Paperback, 2008 ed.)
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Petra Ehemann analysiert auf Basis einer Stichprobe von 133
befragten Dyaden aus 29 Landern, welche Faktoren den
Zentralisierungsgrad im Rahmen von operativen Marketing- und
Vertriebsfragen bedingen. Daruber hinaus untersucht sie die
Auswirkungen der Autonomie von Landesorganisationen."
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