Globalization has become so familiar that it's the target even of street demonstrations from Seattle to Genoa. It challenges traditional social structures, as international systems (such as the European Union, the WTO or the global capital markets) become more powerful than states and governments. This book recalls the traditional social structures to study and develop ways to meet the current urgent global challenges.

In an advanced digital era, with data available on almost everyone and everything, knowing how to bring these different technologies together into a cost-effective integrated marketing strategy that works to create new business sales is paramount to the success of any firm. Understanding what needs to be done to get good results, without spending a king's ransom or burning the midnight oil to generate those sales, is at the very heart of what Integrated Business to Business Marketing is about. Whether you run an established enterprise or business start-up, Philip Allott will provide you with a blueprint for success.

There has never been a greater need for a universal philosophy of society and law, to provide the ideas and ideals of an emerging international society. This book proposes such a philosophy; a philosophy of social idealism. The paperback edition contains a new analysis of the post-Cold war world and new proposals for the practical application of social idealism.

Globalization has become so familiar that it's the target even of street demonstrations from Seattle to Genoa. It challenges traditional social structures, as international systems (such as the European Union, the WTO or the global capital markets) become more powerful than states and governments. This book recalls the traditional social structures to study and develop ways to meet the current urgent global challenges.