Organizing for Sustainable Effectiveness highlights research and practice aimed at understanding how organizations and more inclusive systems of actors develop a continuous, unfaltering focus on sustainability. It will examine how they organize to achieve expanded purposes, the associated changes in purpose and governance, relationships among various stakeholders, boundaries between organizations and other elements of the environment in which they operate, organizational systems and processes, leadership, competencies and capabilities. Thus 'sustainability' is seen as entailing a continuous dynamic adaptive process in people, organizations and systems, striving to be as proactive as possible, moving 'upstream' in improving and developing organizational processes and issues.

Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble-- declining volume, eroding margins, critical quality problems-- and is close to being sold off. Then Tex Gunning, its visionary new division chairman, takes the stage, an expanding circle of young leaders takes charge, and once-skeptical workers embrace a challenging message of growth. The result? The division grows by double digits, year in and year out, and energizes Unilever's path to thrive around the globe.

"To the Desert and Back" tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth.

The lessons learned from this dramatic business turnaround provide unexpected insights and encouraging inspiration for other companies and leaders ready to embark on their own remarkable journey of transformation, growth, and success.