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The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Communication Research Measures reflects the recent important
emphasis on developing and improving the measurement base of the
communication discipline. It results in an equal amount of labor
saved on the part of the scholars, students, and practitioners who
find this book useful, and it contributes in a significant way to
research efforts.
The development of communication as a discipline has resulted in
an explosion of scales tapping various aspects of interpersonal,
mass, organizational, and instructional communication. These scales
are scattered across a bewildering array of journals, books,
dissertations, and research reports--a situation that often hinders
awareness and use of particular measures. Intended as a partial
remedy to the situation, this sourcebook brings together a variety
of scales that measure a number of important communication
constructs. The scales presented are drawn from areas of
interpersonal, mass, organizational, and instructional
communication--areas in which the use of formal, quantitative
scales is particularly well developed. "Communication Research
Measures" reflects the recent important emphasis on developing and
improving the measurement base of the communication discipline. It
results in an equal amount of labor saved on the part of the
scholars, students, and practitioners who find this book useful,
and it contributes in a significant way to research efforts.
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