0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R1,000 - R2,500 (1)
  • R5,000 - R10,000 (1)
  • -
Status
Brand

Showing 1 - 2 of 2 matches in All Departments

Communication Research Measures - A Sourcebook (Paperback): Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher Communication Research Measures - A Sourcebook (Paperback)
Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher
R2,169 Discovery Miles 21 690 Ships in 12 - 17 working days

The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.

Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts.
Originally published by Guilford Press in 1994, now available from Routledge.

Communication Research Measures - A Sourcebook (Hardcover, New): Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher Communication Research Measures - A Sourcebook (Hardcover, New)
Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher
R6,415 Discovery Miles 64 150 Ships in 12 - 17 working days

The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. These scales are scattered across a bewildering array of journals, books, dissertations, and research reports--a situation that often hinders awareness and use of particular measures. Intended as a partial remedy to the situation, this sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. "Communication Research Measures" reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts.
Originally published by Guilford Press in 1994, now available from LEA.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Sony PULSE Explore Wireless Earbuds
R4,999 R4,749 Discovery Miles 47 490
We Were Perfect Parents Until We Had…
Vanessa Raphaely, Karin Schimke Paperback R330 R220 Discovery Miles 2 200
Coty Vanilla Musk Cologne Spray (50ml…
R852 R508 Discovery Miles 5 080
Pink Fresh Couture by Moschino EDT 100ml…
R1,458 Discovery Miles 14 580
ZA Cute Swallow Earrings - Gold
R439 R299 Discovery Miles 2 990
Loot
Nadine Gordimer Paperback  (2)
R398 R330 Discovery Miles 3 300
Alva 5-Piece Roll-Up BBQ/ Braai Tool Set
R550 Discovery Miles 5 500
Philips TAUE101 Wired In-Ear Headphones…
R199 R129 Discovery Miles 1 290
Crash And Burn - A CEO's Crazy…
Glenn Orsmond Paperback R310 R209 Discovery Miles 2 090
Bestway Solar Float Lamp
R270 R249 Discovery Miles 2 490

 

Partners