The development of communication as a discipline has resulted in
an explosion of scales tapping various aspects of interpersonal,
mass, organizational, and instructional communication. This
sourcebook brings together scales that measure a variety of
important communication constructs. The scales presented are drawn
from areas of interpersonal, mass, organizational, and
instructional communication--areas in which the use of formal,
quantitative scales is particularly well developed.
Communication Research Measures reflects the recent important
emphasis on developing and improving the measurement base of the
communication discipline. It results in an equal amount of labor
saved on the part of the scholars, students, and practitioners who
find this book useful, and it contributes in a significant way to
research efforts.
Originally published by Guilford Press in 1994, now available from
Routledge.
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