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Communication Research Measures - A Sourcebook (Paperback) Loot Price: R2,037
Discovery Miles 20 370
Communication Research Measures - A Sourcebook (Paperback): Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher

Communication Research Measures - A Sourcebook (Paperback)

Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher

Series: Routledge Communication Series

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Loot Price R2,037 Discovery Miles 20 370 | Repayment Terms: R191 pm x 12*

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The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.

Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts.
Originally published by Guilford Press in 1994, now available from Routledge.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Communication Series
Release date: June 2009
First published: 2004
Authors: Rebecca B. Rubin • Philip Palmgreen • Howard E. Sypher
Dimensions: 229 x 152 x 22mm (L x W x T)
Format: Paperback
Pages: 400
ISBN-13: 978-0-415-87146-4
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Social sciences > Psychology > Philosophy & theory of psychology > General
Books > Social sciences > Psychology > Psychological methodology > General
LSN: 0-415-87146-8
Barcode: 9780415871464

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