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By providing students with essential information regarding
broadcast performance, On Air: Effective Announcing helps them
develop the skills required to enter the field of professional
announcing. The text also helps students understand how the study
of broadcast performance fits within the larger framework of
communication studies. The book begins with an overview of the
professional practice of announcing and an exploration of essential
principles of effective communication. Later chapters help the
reader prepare for on-air performance. The book provides valuable
advice regarding what to expect on set, how to prepare for live
broadcast performance, how to make on-air communication meaningful
and memorable, and more. Additional chapters are dedicated to the
development of a distinctive voice and effective speech practices,
mastery of spoken English, and developing an understanding of sound
and audio. The final chapter provides real-world strategies for
breaking into the business and building a lasting career. Featuring
voice exercises, opportunities for reflection, and a surplus of
practical advice, On Air is well suited for introductory courses in
broadcast performance, media performance, and announcing.
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