This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market.

'A vital, thorough and accessible history that everyone who cares about the past or the future should read.' Rosamund Young, Sunday Times bestselling author of The Secret Life of Cows ______________________________________ The story of the relationship between humankind and cattle, from the Sunday Times bestselling author of Counting Sheep. To tell the story of the relationship between humankind and cattle is to tell the story of civilisation itself. Since the beginning, cattle have tilled our soils, borne our burdens, fed and clothed us and been our loyal and uncomplaining servants in the work of taming the wilderness and wresting a living from the land. There has never been a time when we have not depended on cattle. As human societies have migrated from the country to the city, the things they have needed from their cattle may have changed, but the fundamental human dependence remains. Blending personal experience, recollection, interviews with farmers, butchers and cattle breeders and studding the narrative with little-known nuggets of technical detail, Philip Walling entertainingly reveals the central importance of cattle to all our lives.

Sheep are the thread that runs through the history of the English countryside. Our fortunes were once founded on sheep, and this book tells a story of wool and money and history, of merchants and farmers and shepherds, of English yeomen and how they got their freedom, and above all, of the soil. Sheep have helped define our culture and topography, impacting on everything from accent and idiom, architecture, roads and waterways, to social progression and wealth. With his eye for the idiosyncratic, Philip meets the native breeds that thrive in this country; he tells stories about each breed, meets their shepherds and owners, learns about their past - and confronts the present realities of sheep farming. Along the way, Philip meets the people of the countryside and their many professions: the mole-catchers, the stick-makers, the tobacco-twisters and clog-wrights. He explores this artisan heritage as he re-discovers the countryside, and finds a lifestyle parallel to modern existence, struggling to remain unchanged - and at its heart, always sheep.

This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market.