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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Global Competitiveness - Ten Things Thai Businesspeople Should Know (Hardcover, 1st ed. 2022)
Loot Price: R2,067
Discovery Miles 20 670
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Global Competitiveness - Ten Things Thai Businesspeople Should Know (Hardcover, 1st ed. 2022)
Expected to ship within 18 - 22 working days
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This book discusses the aspects of global competition in terms of
the strategies that could be applied to improve the competitive
position of businesses and consolidate gains particularly in the
Thai market. The book is composed of 10 chapters focusing on topics
related to business strategy, such as competition, marketing,
innovation, utilizing information, technology, human resources,
strategic alliances, customer service, implementation, monitoring
and evaluation of strategies, and corporate social responsibility.
This book will serve as a useful guide for those already in
business in Thailand as well as for businesses that hope to expand
their existing operations in Thailand to the global market.
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