Vol. 10 of the BSA - Series "Shareholder value," the old, egocentric mantra of business is obsolete. Modern entrepreneurs care about society and the environment - simply because employees as well as more and more customers appreciate fair and sustainable business conduct. Enterprises try to meet this demand by implementing Corporate Social Responsibility (CSR), a strategic tool to engage with important stakeholders, build trust and enhance long-term competitiveness. SMEs are predestined for such close relations to customers and communities. But still SMEs hesitate to fully engage in CSR, mostly for their tight time resources and budgets. The authors of this book demonstrate that for SMEs in the Baltic Sea region CSR is a key to future success, that does not need to be overly sophisticated or costly. Women are still underrepresented as entrepreneurs in the Baltic Sea Region. In the second part of this book the authors look into the barriers that hinder women from starting their own business and develop strategies to change this in order to tap two of the great resources of the Baltic Sea Region - the knowledge and creativity of half its workforce. The texts in the book are printed in German or English.

At the end of 2012 the Baltic Sea Region Programme initiated the cluster "Innovation in SMEs," starting with ten projects that focused their work on this important topic. During 2013 three additional projects joined the initiative. Most projects are flagship projects within the EU Strategy for the Baltic Sea region, namely in Priority SME Networks, Innovation and Education. Maintaining a high level of innovative thinking and entrepreneurship is crucial for SMEs to stay competitive and allow growth in the region. This publication gives an short overview of the 13 projects that were implemented between 2010 and 2014. The projects participated in workshops and surveys to increase the mutual learning and share experience. The findings are summarized. In 2013 a survey was conducted to learn more about the status quo of "Innovation in SMEs" in the Baltic Sea Region and learn more about the relevant topics for the future. More than 600 stakeholders participated in the survey. The publication shows the most relevant questions and answers and draws the conclusions from the survey.

At the 9th Hanseatic Conference 2014 in Hamburg, representatives from business organisations, academic institutions and policy makers from all countries around the Baltic Sea exchanged their experiences. This book contains the presented papers and a summary of the discussion of the participants. The elimination of discrimination by gender and age in working life is an important social concern, regardless of economic needs. But increased labour force participations of women and older people are also essential for economic reasons in the light of demopgraphic developments and changed conditions. Currently high and ever growing shortage of entrepreneurs, managers and professionals are the factors that increasingly limit economic development. There is an urgent need to make better use of local labour potential, particularly via higher labour force participation of women and older people in general. Global competition requires high innovation and strong increases in productivity of the entire Baltic Sea region, and especially in the countries to the south of the Sea. The innovations and productivity of companies benefit from increased proportion of women. The greatest innovation and productivity reserves lie in the staff and organisational development, including education; improvements in this respect stipulate equal opportunities and strengthen competitiveness. This publication was developed as part of the flagship project of the EU Strategy for the Baltic Sea Region "Innovative SMEs by Gender and Age (QUICK-IGA)."