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This book presents the main theoretical foundations behind smart
services as well as specific guidelines and practically proven
methods on how to design them. Furthermore, it gives an overview of
the possible implementation architectures and shows how the
designed smart services can be realized with specific technologies.
Finally, it provides four specific use cases that show how smart
services have been realized in practice and what impact they have
within the businesses. The first part of the book defines the basic
concepts and aims to establish a shared understanding of terms,
such as smart services, service systems, smart service systems or
cyber-physical systems. On this basis, it provides an analysis of
existing work and includes insights on how an organization
incorporating smart services could enhance and adjust their
management and business processes. The second part on the design of
smart services elaborates on what constitutes a successful smart
service and describes experiences in the area of interdisciplinary
teams, strategic partnerships, the overall service systems and the
common data basis. In the third part, technical reference
architectures are presented in detail, encompassing topics on the
design of digital twins in cyber physical systems, the
communication between entities and sensors in the age of Industry
4.0 as well as data management and integration. The fourth part
then highlights a number of analytical possibilities that can be
realized and that can constitute or be part of smart services,
including machine learning and artificial intelligence methods.
Finally, the applicability of the introduced design and development
method is demonstrated by considering specific real-world use
cases. These include services in the industrial and mobility
sector, which were developed in direct cooperation with industry
partners. The main target audience of this book is industry-focused
readers, especially practitioners from industry, who are involved
in supporting and managing digital business. These include
professionals working in business development, product management,
strategy, and development, ranging from middle management to Chief
Digital Officers. It conveys all the basics needed for developing
smart services and successfully placing them on the market by
explaining technical aspects as well as showcasing practical use
cases.
This book presents the main theoretical foundations behind smart
services as well as specific guidelines and practically proven
methods on how to design them. Furthermore, it gives an overview of
the possible implementation architectures and shows how the
designed smart services can be realized with specific technologies.
Finally, it provides four specific use cases that show how smart
services have been realized in practice and what impact they have
within the businesses. The first part of the book defines the basic
concepts and aims to establish a shared understanding of terms,
such as smart services, service systems, smart service systems or
cyber-physical systems. On this basis, it provides an analysis of
existing work and includes insights on how an organization
incorporating smart services could enhance and adjust their
management and business processes. The second part on the design of
smart services elaborates on what constitutes a successful smart
service and describes experiences in the area of interdisciplinary
teams, strategic partnerships, the overall service systems and the
common data basis. In the third part, technical reference
architectures are presented in detail, encompassing topics on the
design of digital twins in cyber physical systems, the
communication between entities and sensors in the age of Industry
4.0 as well as data management and integration. The fourth part
then highlights a number of analytical possibilities that can be
realized and that can constitute or be part of smart services,
including machine learning and artificial intelligence methods.
Finally, the applicability of the introduced design and development
method is demonstrated by considering specific real-world use
cases. These include services in the industrial and mobility
sector, which were developed in direct cooperation with industry
partners. The main target audience of this book is industry-focused
readers, especially practitioners from industry, who are involved
in supporting and managing digital business. These include
professionals working in business development, product management,
strategy, and development, ranging from middle management to Chief
Digital Officers. It conveys all the basics needed for developing
smart services and successfully placing them on the market by
explaining technical aspects as well as showcasing practical use
cases.
Dieser Herausgeberband stellt Grundlagen und
unternehmensspezifische Anwendungsbeispiele digitaler
Dienstleistungsinnovationen vor, die in 23
Verbundforschungsprojekten der BMBF-Foerderlinie
"Dienstleistungsinnovation durch Digitalisierung" entwickelt worden
sind. Zunachst werden neue Methoden fur die Entwicklung digitaler,
datenbasierter Dienstleistungen vermittelt und anhand von
Umsetzungsbeispielen veranschaulicht. Dabei wird beispielsweise der
Vergleich von klassischen Methoden des Service Engineerings mit
neuen agilen Vorgehensweisen gezogen. Darauf aufbauend werden
Potenziale digitaler und virtualisierter Dienstleistungsprozesse
aufgezeigt. Daruber hinaus wird die unternehmensinterne
Transformation durch digitale Dienstleistungen untersucht, indem
ubergeordnete Muster der Veranderungen betrachtet und Leitlinien
fur die erfolgreiche Transformation ausgearbeitet werden.
Schliesslich werden Veranderungen im Markt durch das zunehmende
Angebot von digitalen Dienstleistungen beleuchtet und strategische
Erfolgsfaktoren fur die Digitalisierung der Kundenschnittstelle in
Dienstleistungssystemen herausgearbeitet. Der Herausgeberband
vermittelt Fachexperten und Entscheidungstragern in Unternehmen
somit neuestes Methodenwissen, erfolgreiche Anwendungsbeispiele
sowie einen klaren Navigationsrahmen fur die Einfuhrung und das
Management innovativer, digitaler Dienstleistungen.
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