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Praferenzbasierte Segmentierung von Fondskaufern - Verbesserung der Kundenorientierung im Fondsvertrieb (German, Paperback,... Praferenzbasierte Segmentierung von Fondskaufern - Verbesserung der Kundenorientierung im Fondsvertrieb (German, Paperback, 2006 ed.)
Reinhard Schmidt; Foreword by Prof Dr Volker Trommsdorff, Prof Dr Hans Hirth
R2,360 R924 Discovery Miles 9 240 Save R1,436 (61%) Out of stock

Reinhard Schmidt entwickelt am Beispiel von Investmentfonds einen Ansatz fur eine verbesserte Kundenorientierung im Bankgeschaft. Grundlage ist eine Befragung von Bankkunden. Mittels praferenzbasierter Segmentierung identifiziert der Autor vier Kundentypen sowie deren Bedurfnisse. Daruber hinaus werden innovative Prognoseverfahren und Validitatsmessungen eingefuhrt."

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