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Praferenzbasierte Segmentierung von Fondskaufern - Verbesserung der Kundenorientierung im Fondsvertrieb (German, Paperback, 2006 ed.) Loot Price: R2,382
Discovery Miles 23 820
Repayment Terms: R223 pm x 12*
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Praferenzbasierte Segmentierung von Fondskaufern - Verbesserung der Kundenorientierung im Fondsvertrieb (German, Paperback,...

Praferenzbasierte Segmentierung von Fondskaufern - Verbesserung der Kundenorientierung im Fondsvertrieb (German, Paperback, 2006 ed.)

Reinhard Schmidt; Foreword by Prof Dr Volker Trommsdorff, Prof Dr Hans Hirth

Series: Forschungsgruppe Konsum und Verhalten

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Loot Price R2,382 Discovery Miles 23 820 | Repayment Terms: R223 pm x 12*

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Reinhard Schmidt entwickelt am Beispiel von Investmentfonds einen Ansatz fur eine verbesserte Kundenorientierung im Bankgeschaft. Grundlage ist eine Befragung von Bankkunden. Mittels praferenzbasierter Segmentierung identifiziert der Autor vier Kundentypen sowie deren Bedurfnisse. Daruber hinaus werden innovative Prognoseverfahren und Validitatsmessungen eingefuhrt."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Forschungsgruppe Konsum und Verhalten
Release date: April 2006
First published: 2006
Authors: Reinhard Schmidt
Foreword by: Prof Dr Volker Trommsdorff • Prof Dr Hans Hirth
Dimensions: 210 x 148 x 17mm (L x W x T)
Format: Paperback
Pages: 259
Edition: 2006 ed.
ISBN-13: 978-3-8350-0358-3
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Finance & accounting > Accounting > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Finance & accounting > Finance > Public finance > General
Books > Money & Finance > Public finance > General
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LSN: 3-8350-0358-5
Barcode: 9783835003583

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