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Nachfragerorientierte Praferenzmessung - Bestimmung Zielgruppenspezifischer Eigenschaftssets Auf Basis Von Kundenbedurfnissen... Nachfragerorientierte Praferenzmessung - Bestimmung Zielgruppenspezifischer Eigenschaftssets Auf Basis Von Kundenbedurfnissen (German, Hardcover, 2007 ed.)
Prof Dr Roland Helm; Michael Steiner
R2,351 Discovery Miles 23 510
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Michael Steiner analysiert die gangigen Methoden zur Bestimmung von Eigenschaftssets als Basis der Praferenzmessung und entwickelt ein verbessertes Verfahren, das die Ermittlung der Kundenbedurfnisse bereits in der Phase der Ideengenerierung bzw. der Problemdefinition ermoglicht. Damit leistet er einen entscheidenden Beitrag zur Verringerung des Floprisikos bei der Neuproduktentwicklung."

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