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Boykottpartizipation - Entwicklung Und Validierung Eines Erklarungsmodells Durch Ein Vollstandig Integriertes Forschungsdesign... Boykottpartizipation - Entwicklung Und Validierung Eines Erklarungsmodells Durch Ein Vollstandig Integriertes Forschungsdesign (German, Paperback, 2009 ed.)
Prof Dr Stefan Muller; Stefan Hoffmann
R1,662 Discovery Miles 16 620
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Stefan Hoffmann stellt dar, weshalb sich Konsumenten an einem Boykott beteiligen. Er entwickelt ein umfassendes, empirisch validiertes Modell des politisch motivierten Kaufverhaltens, auf dessen Basis sich Implikationen fur Manager und politische Akteure ableiten lassen."

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