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Boykottpartizipation - Entwicklung Und Validierung Eines Erklarungsmodells Durch Ein Vollstandig Integriertes Forschungsdesign (German, Paperback, 2009 ed.) Loot Price: R1,568
Discovery Miles 15 680
Repayment Terms: R147 pm x 12*
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Boykottpartizipation - Entwicklung Und Validierung Eines Erklarungsmodells Durch Ein Vollstandig Integriertes Forschungsdesign...

Boykottpartizipation - Entwicklung Und Validierung Eines Erklarungsmodells Durch Ein Vollstandig Integriertes Forschungsdesign (German, Paperback, 2009 ed.)

Prof Dr Stefan Muller; Stefan Hoffmann

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Loot Price R1,568 Discovery Miles 15 680 | Repayment Terms: R147 pm x 12*

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Stefan Hoffmann stellt dar, weshalb sich Konsumenten an einem Boykott beteiligen. Er entwickelt ein umfassendes, empirisch validiertes Modell des politisch motivierten Kaufverhaltens, auf dessen Basis sich Implikationen fur Manager und politische Akteure ableiten lassen."

General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: December 2008
First published: December 2008
Foreword by: Prof Dr Stefan Muller
Authors: Stefan Hoffmann
Dimensions: 210 x 148 x 15mm (L x W x T)
Format: Paperback - Trade
Pages: 271
Edition: 2009 ed.
ISBN-13: 978-3-8349-1435-4
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-1435-5
Barcode: 9783834914354

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