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Consumer Confusion im Handel - Ein umweltpsychologisches Erklarungsmodell (German, Paperback, 2005 ed.): Prof Dr Thomas Rudolph Consumer Confusion im Handel - Ein umweltpsychologisches Erklarungsmodell (German, Paperback, 2005 ed.)
Prof Dr Thomas Rudolph; Markus Schweizer
R1,635 Discovery Miles 16 350
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Markus Schweizer identifiziert im Zuge der Skalenentwicklung fur Consumer Confusion die Ausloser fur die Konfusion der Konsumenten und bestimmt die Reduktionsstrategien. Er stellt ein Positionierungs- und Profilierungskonzept vor, das die Entwicklung von Kundenorientierung und -begeisterung unterstutzen soll."

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