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Consumer Confusion im Handel - Ein umweltpsychologisches Erklarungsmodell (German, Paperback, 2005 ed.) Loot Price: R1,769
Discovery Miles 17 690
Repayment Terms: R166 pm x 12*
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Consumer Confusion im Handel - Ein umweltpsychologisches Erklarungsmodell (German, Paperback, 2005 ed.): Prof Dr Thomas Rudolph

Consumer Confusion im Handel - Ein umweltpsychologisches Erklarungsmodell (German, Paperback, 2005 ed.)

Prof Dr Thomas Rudolph; Markus Schweizer

Series: Marketing-Management

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Loot Price R1,769 Discovery Miles 17 690 | Repayment Terms: R166 pm x 12*

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Markus Schweizer identifiziert im Zuge der Skalenentwicklung fur Consumer Confusion die Ausloser fur die Konfusion der Konsumenten und bestimmt die Reduktionsstrategien. Er stellt ein Positionierungs- und Profilierungskonzept vor, das die Entwicklung von Kundenorientierung und -begeisterung unterstutzen soll."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Marketing-Management
Release date: July 2005
First published: 2005
Foreword by: Prof Dr Thomas Rudolph
Authors: Markus Schweizer
Dimensions: 210 x 148 x 19mm (L x W x T)
Format: Paperback
Pages: 332
Edition: 2005 ed.
ISBN-13: 978-3-8244-8358-7
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8244-8358-0
Barcode: 9783824483587

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