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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge - The Obesity Challenge (Hardcover):... Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge - The Obesity Challenge (Hardcover)
Rajeev Batra, Victor J. Strecher, Punam Anand Keller
R4,170 Discovery Miles 41 700
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Ships in 12 - 17 working days

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge - The Obesity Challenge (Paperback,... Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge - The Obesity Challenge (Paperback, New)
Rajeev Batra, Victor J. Strecher, Punam Anand Keller
R1,316 Discovery Miles 13 160
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Ships in 12 - 17 working days

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

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