"Success in business today demands a deeper and more flexible mindset to try and understand the changes taking place in global and local economies, often as a result of technology. Rob Baldock’s meteoric career as a consultant to many different companies has placed him in a unique position. His book gives valuable insights into the causes and effects of change and stimulates the reader to construct better plans to prosper in an uncertain but exciting world." Keith Oates, formerly Deputy Chairman of Marks & Spencer

"Baldock paints a deliberately uncomfortable picture of what could happen under each of the scenarios. These visions do set the synapses sparking, and he succeeds in making each environment seem very plausible. But where he really scores through his musings about the future is bringing the present into sharper relief. So what’s the best way to plan for these future scenarios? Destination Z is a book designed to make you think, not give you answers." Information Week, January 1999

"The world of business is being transformed before our eyes as giants fall and new ventures skyrocket, driven by explosive technological change, an integrated volatile global economy and new ways of competing. Rob Baldock provides an illuminating and insightful guide to this confusing landscape of the future of business." Peter Schwartz, Chairman, Global Business Network

"Rob Baldock paints a daunting picture for business in the future … but don’t despair, he does provide a robust recipe for making the most of the challenges that lie ahead … recommmended reading!" George Trumbull

The Last Days of the Giants? A Route Map for Big Business Survival "Somewhere out there is a bullet with your company's name on it. Somewhere out there is a competitor, unborn and unknown, that will render your business model obsolete. Bill Gates knows that. When he says that Microsoft is always two years away from failure, he's not just blowing smoke. The hottest and most dangerous new business models out there are on the Web," Gary Hamel, Fortune Magazine. 1998 If you can positively identify with any of the following statements:
* Current mergers and acquisitions activity will continue unabated well into the 21st century
* Flashy internet start-ups cannot threaten our core activities built up over years of careful planning, research, branding and marketing
* Our sheer size will protect us from the unpredictability of the next few years
* We will manage our customers; they will not manage us
* The government will always have the best interests of big business at heart
* A long-term focus is the key to success
* We do not see the value of outsourcing
* Just because we are big, it doesn't mean we cannot move quickly
then you and your company may be in very serious trouble. Read Robert Baldock's survival guide for giants, before it's too late. "An intriguling perspective on the 'current future' of global business that few of today's giant corporations can afford to ignore," Dr Paul Taffinder, author of the acclaimed Big Change; winner of the 1999 MCA Business Management book of the year.