Baldock claims that rather than size leading to success, in the
future it will be the smaller, faster, more flexible companies that
will win competitive advantage. He provides managers of large
companies with a detailed plan for dealing with the challenges of
the new millennium, based on an organizational model that will help
transform a lumbering giant into a nimble, customer-driven
business. (Kirkus UK)
The Last Days of the Giants? A Route Map for Big Business Survival
"Somewhere out there is a bullet with your company's name on it.
Somewhere out there is a competitor, unborn and unknown, that will
render your business model obsolete. Bill Gates knows that. When he
says that Microsoft is always two years away from failure, he's not
just blowing smoke. The hottest and most dangerous new business
models out there are on the Web," Gary Hamel, Fortune Magazine.
1998 If you can positively identify with any of the following
statements:
* Current mergers and acquisitions activity will continue unabated
well into the 21st century
* Flashy internet start-ups cannot threaten our core activities
built up over years of careful planning, research, branding and
marketing
* Our sheer size will protect us from the unpredictability of the
next few years
* We will manage our customers; they will not manage us
* The government will always have the best interests of big
business at heart
* A long-term focus is the key to success
* We do not see the value of outsourcing
* Just because we are big, it doesn't mean we cannot move
quickly
then you and your company may be in very serious trouble. Read
Robert Baldock's survival guide for giants, before it's too late.
"An intriguling perspective on the 'current future' of global
business that few of today's giant corporations can afford to
ignore," Dr Paul Taffinder, author of the acclaimed Big Change;
winner of the 1999 MCA Business Management book of the year.
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