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This book is the second of two volumes that deal with discovery of
chemical pathways of biosynthesis of natural products (secondary
metabolites). The first volume covered the use of isotopes in
biosynthetic research and the formation of enzyme cofactors and
reduced polyketides. This second volume describes biosynthesis of
aromatic (unreduced) polyketides, enzymes responsible for
cyclization of terpenoids (isoprenoids), and biochemical generation
of selected classes of alkaloids (prenylated tryptophan, tropane,
pyrrolizidine). Knowledge of the pathways and the techniques to
elucidate them opens the door to combinatorial biosynthesis as well
as to the production of targeted pharmaceutical agents utilizing a
combination of chemistry, molecular biology and protein
biochemistry.
The Business of Media presents the critical, yet careful, analysis
of the rapidly changing media industry that students need in order
to get behind the headlines and understand our increasingly
media-saturated society. The writing is clear and jargon-free,
accessible to undergraduates without requiring a background in
economics. Key Features: Examines the basic dynamics that underlie
the changing media industry and the possible influence these
changes are having on society (society's insatiable quest for
profits and democratic society's need for a media system that
serves the public interest) Draws from both social and economic
theory to create two conceptual frameworks: market model, and
public sphere model Focus on devlopments in the last decade to
major media industry trends mapping structural organization, the
rise of media conglomerates, and their new strategies Assesses the
impact of recent changes in the media industry using the public
sphere model on social and political life Offers clear, concise,
jargon-free writing accessible to all students and professionals
without an economics background
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