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Erfolgsfaktor Markt (German, Paperback, Softcover reprint of the original 1st ed. 1996): Elko J. Kleinschmidt, Horst Geschka,... Erfolgsfaktor Markt (German, Paperback, Softcover reprint of the original 1st ed. 1996)
Elko J. Kleinschmidt, Horst Geschka, R.G Cooper
R1,329 Discovery Miles 13 290
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Uber Erfolg oder Misserfolg neuer Produkte entscheidet der Markt. Die Innovationsforscher Cooper und Kleinschmidt stellen die Erfolgsfaktoren fur Produktinnovationen vor zeigen die Bedeutung des Lead-user-Ansatzes fur die Zukunft.
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