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Books > Business & Economics > Business & management > Management & management techniques

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Erfolgsfaktor Markt (German, Paperback, Softcover reprint of the original 1st ed. 1996) Loot Price: R1,329
Discovery Miles 13 290
Repayment Terms: R125 pm x 12*
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Erfolgsfaktor Markt (German, Paperback, Softcover reprint of the original 1st ed. 1996): Elko J. Kleinschmidt, Horst Geschka,...

Erfolgsfaktor Markt (German, Paperback, Softcover reprint of the original 1st ed. 1996)

Elko J. Kleinschmidt, Horst Geschka, R.G Cooper

Series: Innovations- und Technologiemanagement

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Loot Price R1,329 Discovery Miles 13 290 | Repayment Terms: R125 pm x 12*

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Uber Erfolg oder Misserfolg neuer Produkte entscheidet der Markt. Die Innovationsforscher Cooper und Kleinschmidt stellen die Erfolgsfaktoren fur Produktinnovationen vor zeigen die Bedeutung des Lead-user-Ansatzes fur die Zukunft.
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General

Imprint: Springer-Verlag
Country of origin: Germany
Series: Innovations- und Technologiemanagement
Release date: July 2012
First published: 1996
Authors: Elko J. Kleinschmidt • Horst Geschka • R.G Cooper
Dimensions: 235 x 155 x 13mm (L x W x T)
Format: Paperback
Pages: 241
Edition: Softcover reprint of the original 1st ed. 1996
ISBN-13: 978-3-642-78688-4
Languages: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
LSN: 3-642-78688-X
Barcode: 9783642786884

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