Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc.; in determining and implementing strategy, operations and processes; in all interaction - interpersonal, mediated, digital and social; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these.

Integrated Organisational Communication offers a holistic view of the communication of organisations. The book takes a multidisciplinary approach, and the main thrust of the book is the integration of communication in the organisational context. It is now commonly accepted that communication should be integrated, but integration is interpreted and practised in many ways. In this text, the starting point of the approach to communication integration is the brand. This is the consolidated outcome of every message about the organisation and its products received by a stakeholder, and includes planned, unplanned, service and product messages. Organisations should align these messages at strategic, management and functional levels, bearing in mind that communication integration, and ultimately perception of their brands, occurs in the minds of all the organisation’s stakeholders, not only those who manage the organisation or plan its communication.

This book, first published in 1982, is a systematic and detached analysis of the 60,000 British conscientious objectors in the Second World War, forming an examination of the relationship between the individual and the State in time of war. It sets out to show how the British Government dealt with the challenge that conscientious objectors posed and how far it was able to correct the abuses and injustices that occurred in the First World War. It traces the background of pacifism between the Wars and the introduction of conscription, and gives a detailed account of the functioning of the Conscientious Objectors' Tribunals and an assessment of their work. It goes on to examine the reactions and attitudes of Tribunal members, employers and the rest of the population, and how these were affected by the Government lead. It recounts the experience of objectors in civilian life and private and public employment, and how they fared in the armed forces and prisons. It also assesses the contributions made by the voluntary organisations who helped conscientious objectors in the war.

This book, first published in 1982, is a systematic and detached analysis of the 60,000 British conscientious objectors in the Second World War, forming an examination of the relationship between the individual and the State in time of war. It sets out to show how the British Government dealt with the challenge that conscientious objectors posed and how far it was able to correct the abuses and injustices that occurred in the First World War. It traces the background of pacifism between the Wars and the introduction of conscription, and gives a detailed account of the functioning of the Conscientious Objectors' Tribunals and an assessment of their work. It goes on to examine the reactions and attitudes of Tribunal members, employers and the rest of the population, and how these were affected by the Government lead. It recounts the experience of objectors in civilian life and private and public employment, and how they fared in the armed forces and prisons. It also assesses the contributions made by the voluntary organisations who helped conscientious objectors in the war.