Most websites will struggle (and fail) to make money.

Your website is a digital lighthouse for your business. It's meant to attract and guide customers to you. Naturally, it impacts the success of your marketing efforts and dictates whether people will actually buy from you.

The problem? Most websites are getting it wrong.

It's not your fault. But the fact remains, most of us have been lied to. We were trained to give customers the direct opposite of what they need.

In Hook Why Websites fail to make money, you'll learn:

Why customers don't seem to care about your solution to their problems Why they always seem to resist - even when they need your help How to fascinate and attract the type of customers you want The inevitable part of selling that gets worse when you avoid it Why it's a struggle to "seal the deal" and close the sale Presentation conflicts that prevent customers from buying How to move customers through the buying process naturally, without coercion or manipulation.

Hook shares answers to these problems in two parts, Story and Method. Each part offers different, yet complimentary lessons on why websites fail, how customers buy and ultimately, how to change things for the better.

Most websites will struggle (and fail) to make money.

Your website is a digital lighthouse for your business. It's meant to attract and guide customers to you. Naturally, it impacts the success of your marketing efforts and dictates whether people will actually buy from you.

The problem? Most websites are getting it wrong.

It's not your fault. But the fact remains, most of us have been lied to. We were trained to give customers the direct opposite of what they need.

In Hook Why Websites fail to make money, you'll learn:

Why customers don't seem to care about your solution to their problems Why they always seem to resist - even when they need your help How to fascinate and attract the type of customers you want The inevitable part of selling that gets worse when you avoid it Why it's a struggle to "seal the deal" and close the sale Presentation conflicts that prevent customers from buying How to move customers through the buying process naturally, without coercion or manipulation.

Hook shares answers to these problems in two parts, Story and Method. Each part offers different, yet complimentary lessons on why websites fail, how customers buy and ultimately, how to change things for the better.

In recent decades there has been a rising interest among scholars of Hinduism and Judaism in engaging in the comparative studies of these ancient traditions. Academic interests have also been inspired by the rise of interreligious dialogue by the respective religious leaders. Dharma and Halacha: Comparative Studies in Hindu-Jewish Philosophy and Religion represents a significant contribution to this emerging field, offering an examination of a wide range of topics and a rich diversity of perspectives and methodologies within each tradition, and underscoring significant affinities in textual practices, ritual purity, sacrifice, ethics and theology. Dharma refers to a Hindu term indicating law, duty, religion, morality, justice and order, and the collective body of Dharma is called Dharma-shastra. Halacha is the Hebrew term designating the Jewish spiritual path, comprising the collective body of Jewish religious laws, ethics and rituals. Although there are strong parallels between Hinduism and Judaism in topics such as textual practices and mystical experience, the link between these two religious systems, i.e. Dharma and Halacha, is especially compelling and provides a framework for the comparative study of these two traditions. The book begins with an introduction to Hindu-Jewish comparative studies and recent interreligious encounters. Part I of the book titled "Ritual and Sacrifice," encompasses the themes of sacrifice, holiness, and worship. Part II titled "Ethics," is devoted to comparing ethical systems in both traditions, highlighting the manifold ways in which the sacred is embodied in the mundane. Part III of the book titled "Theology," addresses common themes and phenomena in spiritual leadership, as well as textual metaphors for mystical and visionary experiences in Hinduism and Judaism. The epilogue offers a retrospective on Hindu-Jewish encounters, mapping historic as well as contemporary academic initiatives and collaborations.