Most websites will struggle (and fail) to make money.
Your website is a digital lighthouse for your business. It's
meant to attract and guide customers to you. Naturally, it impacts
the success of your marketing efforts and dictates whether people
will actually buy from you.
The problem? Most websites are getting it wrong.
It's not your fault. But the fact remains, most of us have been
lied to. We were trained to give customers the direct opposite of
what they need.
In Hook Why Websites fail to make money, you'll learn:
Why customers don't seem to care about your solution to their
problems Why they always seem to resist - even when they need your
help How to fascinate and attract the type of customers you want
The inevitable part of selling that gets worse when you avoid it
Why it's a struggle to "seal the deal" and close the sale
Presentation conflicts that prevent customers from buying How to
move customers through the buying process naturally, without
coercion or manipulation.
Hook shares answers to these problems in two parts, Story and
Method. Each part offers different, yet complimentary lessons on
why websites fail, how customers buy and ultimately, how to change
things for the better.
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