Marks & Spencer is an institution synonymous with quality, reliability, and customer care. But do we associate it with "fashion"? Drawing on previously unpublished company archives, "Fashion for the People" considers the company's contribution to British--and, since the 1970s, international--fashion. The author discusses how, from the 1920s, Marks & Spencer brought fashion to the high street, offering well-designed clothing at affordable prices. She examines the unique ways in which the company has democratized fashion, arguing that its pioneering role in the development of new fabrics, the employment of designers as consultants and its marketing and promotional strategies have changed the ways in which we understand and consume fashion. Marks & Spencer is not just a stalwart of the British high street. As this book shows, it has also brought fashion to the masses.

In what ways do changing notions of social class correspond with key developments in the history of fashion? Focusing on examples ranging from 18th-century Britain to aspects of the global fashion industry in the early 21st century, Fashion and Class examines the meaning and evolution of the term 'class', from its Marxist origins to modern day interpretations. Did industrialisation, technological change and developments in fashion retailing bring about a degree of 'class levelling' or in fact intensify class antagonism? And to what extent does modern mass consumption and cheap labour revive some of the ethical issues faced in 19th-century British textile factories? Exploring a variety of case studies that examine the changing relationships between fashion and class in different historical contexts, from the French revolutionaries of the 1780-90s through to the changing relationships between couture, designer and high-street fashion in the mid-20th century and onwards, Fashion and Class is essential reading for those wishing to understand the ways in which the fashion system is closely connected with ideas of class.

Since the democratisation of the clothing industry in the early 19th century, buyers have become increasingly disconnected from the creative and human aspects of the production of clothing. Arguably clothing is now valued less for its aesthetic qualities or because of the hours spent in its making, but more for the extent to which it serves current ‘fashion’. In a climate of increasing anxiety about the environmental and social impact of the contemporary global fashion industry, Rachel Worth suggests that, rather than seeking solutions only in the present, looking to history can assist in understanding better the challenges consumers face today in making decisions about the contents of their wardrobes, which, in turn, will impact on the nature of the future global fashion industry. She does not seek to offer simplistic historical solutions to contemporary problems, but explores ways in which it might be possible to bridge divides between knowledge of the past, current individual choice, and possible directions for future action. The more we know about our clothes, the less likely it is that we will wear an item of clothing only a few times before replenishing it with newer purchases that are ‘on trend’. By taking ownership of our personal clothing choices rather than feeling pressurised to respond to sophisticated marketing and to ‘influencers’, this book suggests how we might rethink our wardrobes in philosophical and practical ways in order to create a sense of order and beauty in our lives and to wrest control back from the increasing chaos of seemingly endless choice that perpetuates unsustainable, impersonal and fast fashion.

In what ways do changing notions of social class correspond with key developments in the history of fashion? Focusing on examples ranging from 18th-century Britain to aspects of the global fashion industry in the early 21st century, Fashion and Class examines the meaning and evolution of the term 'class', from its Marxist origins to modern day interpretations. Did industrialisation, technological change and developments in fashion retailing bring about a degree of 'class levelling' or in fact intensify class antagonism? And to what extent does modern mass consumption and cheap labour revive some of the ethical issues faced in 19th-century British textile factories? Exploring a variety of case studies that examine the changing relationships between fashion and class in different historical contexts, from the French revolutionaries of the 1780-90s through to the changing relationships between couture, designer and high-street fashion in the mid-20th century and onwards, Fashion and Class is essential reading for those wishing to understand the ways in which the fashion system is closely connected with ideas of class.

In the context of this rapidly changing world, Rachel Worth explores the ways in which the clothing of the rural working classes was represented visually in paintings and photographs and by the literary sources of documentary, autobiography and fiction, as well as by the particular pattern of survival and collection by museums of garments of rural provenance. Rachel Worth explores ways in which clothing and how it is represented throws light on wider social and cultural aspects of society, as well as how 'traditional' styles of dress, like men's smock-frocks or women's sun-bonnets, came to be replaced by 'fashion'. Her compelling study, with black & white and colour illustrations, both adds a broader dimension to the history of dress by considering it within the social and cultural context of its time and discusses how clothing enriches our understanding of the social history of the Victorian period.

In the context of this rapidly changing world, Rachel Worth explores the ways in which the clothing of the rural working classes was represented visually in paintings and photographs and by the literary sources of documentary, autobiography and fiction, as well as by the particular pattern of survival and collection by museums of garments of rural provenance. Rachel Worth explores ways in which clothing and how it is represented throws light on wider social and cultural aspects of society, as well as how 'traditional' styles of dress, like men's smock-frocks or women's sun-bonnets, came to be replaced by 'fashion'. Her compelling study, with black & white and colour illustrations, both adds a broader dimension to the history of dress by considering it within the social and cultural context of its time and discusses how clothing enriches our understanding of the social history of the Victorian period.

Marks & Spencer is an institution synonymous with quality, reliability, and customer care. But do we associate it with "fashion"? Drawing on previously unpublished company archives, "Fashion for the People" considers the company's contribution to British--and, since the 1970s, international--fashion. The author discusses how, from the 1920s, Marks & Spencer brought fashion to the high street, offering well-designed clothing at affordable prices. She examines the unique ways in which the company has democratized fashion, arguing that its pioneering role in the development of new fabrics, the employment of designers as consultants and its marketing and promotional strategies have changed the ways in which we understand and consume fashion. Marks & Spencer is not just a stalwart of the British high street. As this book shows, it has also brought fashion to the masses.