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Leading Tomorrow - How Effective Leaders Change Paradigms, Build Responsible Brands, and Transform Employees (Hardcover): Raj... Leading Tomorrow - How Effective Leaders Change Paradigms, Build Responsible Brands, and Transform Employees (Hardcover)
Raj Aseervatham
R3,051 Discovery Miles 30 510 Ships in 12 - 17 working days

Maintaining good business leadership in a world of rapidly changing expectations levied by customers, investors, society, governments and employees is a challenge. These stakeholders are increasingly making choices about if or how they support businesses - through the purchase of their products and services, shareholdings and financing, regulatory approvals, and even experiences working for them - based on not just what a business does, but how it does it. We are seeing shifts in stakeholder sentiments that manifest in a greater expectation that businesses work with society in addressing society's contemporary concerns. This greater good that businesses bring is rewarded by a greater brand awareness, connection and loyalty, which in turn provides businesses with an underlying strategic advantage over the competition with its customers, investors and other stakeholders. But this greater good cannot be faked with PR and bought media; in an increasingly connected world populated by an increasingly savvy millennial stakeholder base, authentic leadership and its ability to effect cultural shifts in the DNA of businesses is essential. Failure to do so will likely result in shorter and less successful tenures of Board members and C-suite leaders as this business trend spreads. This book looks at how the emerging generation of leaders must change paradigms and transform their employees to do more than just operate a business. It examines how to effect culture shifts that are necessary to innovate businesses so that they simultaneously meet market needs while meeting stakeholder expectations on concerns as varied as ethical business conduct, labor practices, climate change, responsible use of diminishing natural resources and contribution to socio-economic challenges in their market catchments. These are perspectives and skills that are still glossed over, by academic and professional institutions, as they develop the leaders of the future. Essentially, this book: * Articulates the strategic business case for doing good in a good business; the why, and where this trajectory is leading * Provides strategies to lead authentically on the array of issues that provide key stakeholders - customers, investors, governments and employees - with a greater reason to engage with and build loyalty to the business * Provides strategies to energize and spark innovation among his/her employees in an organization on these issues so that transformative power is harnessed.

Leading Tomorrow - How Effective Leaders Change Paradigms, Build Responsible Brands, and Transform Employees (Paperback): Raj... Leading Tomorrow - How Effective Leaders Change Paradigms, Build Responsible Brands, and Transform Employees (Paperback)
Raj Aseervatham
R880 R561 Discovery Miles 5 610 Save R319 (36%) Ships in 9 - 15 working days

Maintaining good business leadership in a world of rapidly changing expectations levied by customers, investors, society, governments and employees is a challenge. These stakeholders are increasingly making choices about if or how they support businesses - through the purchase of their products and services, shareholdings and financing, regulatory approvals, and even experiences working for them - based on not just what a business does, but how it does it. We are seeing shifts in stakeholder sentiments that manifest in a greater expectation that businesses work with society in addressing society's contemporary concerns. This greater good that businesses bring is rewarded by a greater brand awareness, connection and loyalty, which in turn provides businesses with an underlying strategic advantage over the competition with its customers, investors and other stakeholders. But this greater good cannot be faked with PR and bought media; in an increasingly connected world populated by an increasingly savvy millennial stakeholder base, authentic leadership and its ability to effect cultural shifts in the DNA of businesses is essential. Failure to do so will likely result in shorter and less successful tenures of Board members and C-suite leaders as this business trend spreads. This book looks at how the emerging generation of leaders must change paradigms and transform their employees to do more than just operate a business. It examines how to effect culture shifts that are necessary to innovate businesses so that they simultaneously meet market needs while meeting stakeholder expectations on concerns as varied as ethical business conduct, labor practices, climate change, responsible use of diminishing natural resources and contribution to socio-economic challenges in their market catchments. These are perspectives and skills that are still glossed over, by academic and professional institutions, as they develop the leaders of the future. Essentially, this book: * Articulates the strategic business case for doing good in a good business; the why, and where this trajectory is leading * Provides strategies to lead authentically on the array of issues that provide key stakeholders - customers, investors, governments and employees - with a greater reason to engage with and build loyalty to the business * Provides strategies to energize and spark innovation among his/her employees in an organization on these issues so that transformative power is harnessed.

Growing and Selling a Successful Consulting Firm (Paperback): Raj Aseervatham Growing and Selling a Successful Consulting Firm (Paperback)
Raj Aseervatham
R380 Discovery Miles 3 800 Ships in 10 - 15 working days
You're the Boss - Growing and Selling a Successful Consulting Firm (Hardcover): Raj Aseervatham You're the Boss - Growing and Selling a Successful Consulting Firm (Hardcover)
Raj Aseervatham
R1,018 Discovery Miles 10 180 Ships in 12 - 17 working days

There is no magic formula for growing a successful consulting firm, but the few most important factors you must know are critical regardless of the type of consulting firm you are trying to grow. With leadership, diligence, discipline, and sustained effort, these principles can help you achieve your most visionary business aspirations. If you entered consulting to make a quick dollar, or to supplement your income, this book won't offer you much. If, instead, you are hoping to create a sustainable enterprise that accumulates value you can capitalize on, then this is the book for you. You're the Boss: Growing and Selling a Successful Consulting Firm is written in a warmly conversational manner, making it accessible to novice consultants as well as seasoned professionals. It is an ideal resource for business consulting entrepreneurs who want to: Strategically steer their own rewarding business venture Grow their business and employ others in rewarding careers Profit from the sale of a highly successful independent business This book focuses on the creation of a capital asset and independent wealth, not just the mechanics of consulting. Bringing together the experiences and lessons learned from a dozen highly successful consulting entrepreneurs, the book provides stories that highlight the lessons in action in the USA, UK, Australia, Asia, and South Africa. The book is segmented into nine distinct lessons charting the journey of a successful consulting firm-from inception to sale. In addition, it presents the author's proprietary growth model that he has applied successfully during his professional consulting experience, and which he credits for much of the commercial success he has experienced.

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