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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Leading Tomorrow - How Effective Leaders Change Paradigms, Build Responsible Brands, and Transform Employees (Hardcover)
Loot Price: R3,642
Discovery Miles 36 420
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Leading Tomorrow - How Effective Leaders Change Paradigms, Build Responsible Brands, and Transform Employees (Hardcover)
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Maintaining good business leadership in a world of rapidly changing
expectations levied by customers, investors, society, governments
and employees is a challenge. These stakeholders are increasingly
making choices about if or how they support businesses - through
the purchase of their products and services, shareholdings and
financing, regulatory approvals, and even experiences working for
them - based on not just what a business does, but how it does it.
We are seeing shifts in stakeholder sentiments that manifest in a
greater expectation that businesses work with society in addressing
society's contemporary concerns. This greater good that businesses
bring is rewarded by a greater brand awareness, connection and
loyalty, which in turn provides businesses with an underlying
strategic advantage over the competition with its customers,
investors and other stakeholders. But this greater good cannot be
faked with PR and bought media; in an increasingly connected world
populated by an increasingly savvy millennial stakeholder base,
authentic leadership and its ability to effect cultural shifts in
the DNA of businesses is essential. Failure to do so will likely
result in shorter and less successful tenures of Board members and
C-suite leaders as this business trend spreads. This book looks at
how the emerging generation of leaders must change paradigms and
transform their employees to do more than just operate a business.
It examines how to effect culture shifts that are necessary to
innovate businesses so that they simultaneously meet market needs
while meeting stakeholder expectations on concerns as varied as
ethical business conduct, labor practices, climate change,
responsible use of diminishing natural resources and contribution
to socio-economic challenges in their market catchments. These are
perspectives and skills that are still glossed over, by academic
and professional institutions, as they develop the leaders of the
future. Essentially, this book: * Articulates the strategic
business case for doing good in a good business; the why, and where
this trajectory is leading * Provides strategies to lead
authentically on the array of issues that provide key stakeholders
- customers, investors, governments and employees - with a greater
reason to engage with and build loyalty to the business * Provides
strategies to energize and spark innovation among his/her employees
in an organization on these issues so that transformative power is
harnessed.
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