Do you want to increase your sales? Why not tap the fastest-growing consumer market in the country?

According to the Selig Center for Economic Growth, the combined purchasing power of the multicultural market grew to over $2 trillion in 2007 - exceeding the annual GNP of all but the nine largest economies of the world. Yes, the marketplace has gone global, but many business owners, CEOs, and salespeople haven't yet made the transition. As a result, they're handing their share of this potentially lucrative market to anyone who's smart and ambitious enough to accommodate customers from other cultures.

Don't let your competitors chip away at your multicultural market share without a fight. By being the first in your industry to pursue the multicultural market, you have an excellent opportunity to boost your sales and your bottom line. And "Cross-Cultural Selling For Dummies" shows you how.

In "Cross-Cultural Selling For Dummies," diversity and sales expert Michael Soon Lee of EthnoConnect (www.EthnoConnect.com) and sales coach and speaker Ralph R. Roberts (AboutRalph.com) team up to show you how to adjust your strategies to the needs of buyers from other cultures, so you can instantly grow your market by at least a third!

"Cross-Cultural Selling For Dummies" provides practical tips and strategies showing you exactly what you need to do to appeal to clientele from different cultures: Assess your multicultural readiness (a self-test) Meet and greet prospective clients without turning them off Adapt your sales presentation and techniques for optimum effect Recognize multicultural buying signals Acquire closing techniques that are more effective with clients from othercultures Negotiate with clients who may have more experience and expertise with haggling than you do Build your referral base in the ethnic community Hone your multicultural customer service skills Adjust your marketing campaign to make it more appealing to clients from other cultures Go beyond marketing to make your entire business multicultural friendly Redesign your store or office to make it appeal to a broader clientele Adapt your product line for multicultural sales Assemble and manage your own multicultural sales team Discover commonly held myths about your own culture and others that may be holding you back Uncover a host of multicultural resources that can help you transition your business for other markets

Michael Soon Lee is a nationally-recognized speaker on sales, culture, and diversity; an award-winning salesperson; and a sales manager for both large franchised corporations and independent companies.

Ralph R. Roberts is a leading expert in sales and real estate, a nationally known sales coach and consultant, and an accomplished author and co-author of numerous books, including "Advanced Selling For Dummies,"

Joe Kraynak is an experienced freelance writer who has authored and co-authored over 50 books on a wide variety of topics, including sales, real estate investing, food allergies, bipolar disorder, and slam poetry.

REAL ESTATE

Debunk all of the industry's tall tales and discover the reality

of real estate financing

The mortgage game has changed dramatically, and you need to know the rules! Based on years of firsthand experience as borrowers, mortgage and real estate brokers, instructors, and industry insiders, Ralph Roberts and Chip Cummings team up to wipe out all the myths about mortgages and deliver the information you need to purchase and secure profitable long-term investments.

Here are some of the common myths that Roberts and Cummings dismantle:

You should always make the biggest down payment you can

Your main goal should be to find the lowest interest rates

Short-term investments are better than long-term investments

Your credit score alone determines whether your loan gets approved

It's okay to save home improvements and repairs for later

Your mortgage payment will never change

Low inflation means lower appreciation

"The whole process starts by dealing with people you can trust. You can trust your first step with Chip and Ralph, as they have put together an incredible collection of truths brought to you by the biggest names in the business. Mortgage Myths tears down the wall between you and the home-buying process, exposes the real secrets to building equity, and gets you on the road to homeownership--the right way!"
--Eric Weinstein, CEO, Carteret Mortgage Corporation

"If you're even just thinking about buying a house, you need this book. It even includes key information, forms, and booklets that no home buyer should be without."
--Ruth Faynor, National Education Consultant for the National Association

of Mortgage Brokers (NAMB)

"Homeownership is the American dream. Too many times I've seen this dream go sour. We are in the business of making those dreams a reality, and Chip and Ralph have opened the doors! If you're a first- time homebuyer, REALTOR(R), or loan officer, you've gotta have this book."
--Aaron Metaj, CEO, Apollo Mortgage Finance Corporation

52 Weeks of Sales Success , 2nd edition is based on Roberts' series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales-generating wisdom and closing tools to everyone who is committed to achieving his or her full potential. In this second edition, Ralph has expanded and updated the material to address issues important to today's salespeople and reveals his field-proven strategies for selling in the 21st Century: Stop thinking like an employee and start thinking like an entrepreneur Surround yourself with positive people Develop systems and procedures Hire an assistant, so you can concentrate on clients Know your product, yourself, and your client Under-promise, over-deliver Turn problems into opportunities

Lay the foundation for successful flipping and bring home the bucks

Want to flip houses? This no-nonsense guide gives you the inside scoop on buying, renovating, and selling property, with plenty of time- and money-saving tips to keep you on budget and on schedule. You get savvy strategies for negotiating deals, modernizing for maximum profit, marketing your home, avoiding common blunders, and staying afloat in a slow market.

Make money in any market -- discover simple guidelines that will help you to profit no matter what the economic climate

Secure funding for your flip -- explore all your options for the capital you need

Build a budget -- understand all the costs you may face and avoid any costly surprises

Maximize your tax savings -- get valuable tips on what expenses you can deduct

Find buried real estate treasures -- learn how to spot homes with untapped potential and how to buy homes from foreclosures and tax sales

Buy property at the best price -- find out negotiation secrets that will add thousands of dollars to your bottom line

Renovate your property for maximum profit -- make renovations that add real value to your home

Market your home -- dazzle prospective buyers with through marketing materials and home staging

Open the book and find:

Who you need on your team

How to determine a realistic resale price

Creative financing options

What questions to ask before you buy

How to buy foreclosure properties in the U.S.

Which quick fixes enhance a home's value

When to take on major structural enhancements

How to negotiate the sale to maximize your profit