52 Weeks of Sales Success , 2nd edition is based on Roberts' series
of popular weekly sales seminars originally offered to his staff.
Ralph now delivers the same energy and sales-generating wisdom and
closing tools to everyone who is committed to achieving his or her
full potential. In this second edition, Ralph has expanded and
updated the material to address issues important to today's
salespeople and reveals his field-proven strategies for selling in
the 21st Century: Stop thinking like an employee and start thinking
like an entrepreneur Surround yourself with positive people Develop
systems and procedures Hire an assistant, so you can concentrate on
clients Know your product, yourself, and your client Under-promise,
over-deliver Turn problems into opportunities
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