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This 5th edition of the popular texbook considers diversity in the
mass media in three main settings: Audiences, Content, and
Production. The book brings together 55 readings - the majority
newly commissioned for this edition - by scholars representing a
variety of humanities and social science disciplines. Together,
these readings provide a multifaceted and intersectional look at
how race, gender, and class relate to the creation and use of media
texts, as well as the media texts themselves. Designed to be
flexible for use in the classroom, the book begins with a detailed
introduction to key concepts and presents a contextualizing
introduction to each of the three main sections. Each reading
contains multiple 'It's Your Turn' activities to foster student
engagement and which can serve as the basis for assignments. The
book also offers a list of resources - books, articles, films, and
websites - that are of value to students and instructors. This
volume is an essential introduction to interdisciplinary studies of
race, gender, and class across mass media.
This 5th edition of the popular texbook considers diversity in the
mass media in three main settings: Audiences, Content, and
Production. The book brings together 55 readings - the majority
newly commissioned for this edition - by scholars representing a
variety of humanities and social science disciplines. Together,
these readings provide a multifaceted and intersectional look at
how race, gender, and class relate to the creation and use of media
texts, as well as the media texts themselves. Designed to be
flexible for use in the classroom, the book begins with a detailed
introduction to key concepts and presents a contextualizing
introduction to each of the three main sections. Each reading
contains multiple 'It's Your Turn' activities to foster student
engagement and which can serve as the basis for assignments. The
book also offers a list of resources - books, articles, films, and
websites - that are of value to students and instructors. This
volume is an essential introduction to interdisciplinary studies of
race, gender, and class across mass media.
This volume examines the consequences, implications, and
opportunities associated with issues of diversity in the electronic
media. With a focus on race and gender, the chapters represent
diverse approaches, including social scientific, humanistic,
critical, and rhetorical. The contributors consider race and gender
issues in both historical and contemporary electronic media, and
their work is presented in three sections: content, context
(audiences, effects, and reception), and culture (media industries,
policy, and production). In this book, the authors investigate,
problematize, and theorize a variety of concerns which at their
core relate to issues of difference. How do we use media to
construct and understand different social groups? How do the media
represent and affect our engagement with and responses to different
social groups? How can we understand these processes and the
environment within which they occur? Although this book focuses on
the differences associated with race and gender, the questions
raised by and the theoretical perspectives presented in the
chapters are applicable to other forms of socially-constructed
difference.
This volume will feature research examining the consequences,
implications, and opportunities associated with issues of diversity
in the electronic media. The topics of gender and race in
electronic media have been hot topics of study and remain so today.
The book will consider race and gender issues in both historical
and contemporary (including newly emerging) electronic media, and
will focus on: 1) media content, 2) media audiences, and 3) media
production. Chapters may reflect the intersection of race and
gender, or overlap with either race or gender and other types of
difference such as class, religion, and physical ability.
Continuing the explorations begun in the first two Produsing Theory
volumes, this book investigates some of the tensions generated in
the spaces enabled by the confluence of the formerly disparate
activities of producing and consuming media. Multiple and varied
theories-some still emerging-are invoked in attempts to illuminate
the spaces between what previously had been neatly-separated
components of media systems. This book is useful in a number of
courses such as media culture and theory, introduction to new
media, the Internet and the audience, new media theory and
research, mass communication theory, emerging media, critical
analysis and new media, concepts of new media, new media
participants, new media in a democratic society, critical studies
in new media, new media and social media, digital media studies,
participatory media, media audiences in a digital world, digital
cultures and social media, Web culture and new media studies,
introduction to new media, new media and society, and more.
Continuing the explorations begun in the first two Produsing Theory
volumes, this book investigates some of the tensions generated in
the spaces enabled by the confluence of the formerly disparate
activities of producing and consuming media. Multiple and varied
theories-some still emerging-are invoked in attempts to illuminate
the spaces between what previously had been neatly-separated
components of media systems. This book is useful in a number of
courses such as media culture and theory, introduction to new
media, the Internet and the audience, new media theory and
research, mass communication theory, emerging media, critical
analysis and new media, concepts of new media, new media
participants, new media in a democratic society, critical studies
in new media, new media and social media, digital media studies,
participatory media, media audiences in a digital world, digital
cultures and social media, Web culture and new media studies,
introduction to new media, new media and society, and more.
Continuing the explorations begun in the first Produsing Theory
volume, this book provides a site at which varied theories - some
still emerging - can intersect and shine a light into the spaces
between what previously had been neatly separated and discrete
components of media systems. In some settings, division by
audience, content, and production settings remains useful, but this
volume, like the first, is all about the interstices. Contributors
reflect varied perspectives in their approaches to the spaces
formed as a result of rapidly developing and swiftly deploying new
communications technologies and social software. They shine
multiple spotlights into the intersection of audiences and
production, providing a guide toward a nuanced understanding of the
interstitial spaces.
Continuing the explorations begun in the first Produsing Theory
volume, this book provides a site at which varied theories - some
still emerging - can intersect and shine a light into the spaces
between what previously had been neatly separated and discrete
components of media systems. In some settings, division by
audience, content, and production settings remains useful, but this
volume, like the first, is all about the interstices. Contributors
reflect varied perspectives in their approaches to the spaces
formed as a result of rapidly developing and swiftly deploying new
communications technologies and social software. They shine
multiple spotlights into the intersection of audiences and
production, providing a guide toward a nuanced understanding of the
interstitial spaces.
The netted human we may call Homo Irretitus resides in a space made
possible by technologies frequently referred to as new media,
social media, emerging media, and Web 2.0. Traditional
conceptualizations of audiences and producers are shifting so the
very making of our social practices, spaces, and contexts in this
brave new world of the World Wide Web, the work of Homo Irretitus
in this intersectional space, must be interrogated. If we are to
understand this space, we should approach it from varied vantage
points. This book gathers scholars from both within and external to
the core of new media studies, each of whom applies a unique
theoretical perspective to the intersection of audience and
production in the space enabled by emerging communications
technologies. In doing so they help shed light on a variety of the
tensions evident in the new digital spaces in which we create and
recreate (and often produse) so much of our lives, our identities,
and our selves. Focusing multiple spotlights on the intersection of
audiences and production made possible by social software helps
make clearer a more nuanced perspective than would otherwise be
possible as well as opening up questions for further debate within
the field.
The netted human we may call Homo Irretitus resides in a space made
possible by technologies frequently referred to as new media,
social media, emerging media, and Web 2.0. Traditional
conceptualizations of audiences and producers are shifting so the
very making of our social practices, spaces, and contexts in this
brave new world of the World Wide Web, the work of Homo Irretitus
in this intersectional space, must be interrogated. If we are to
understand this space, we should approach it from varied vantage
points. This book gathers scholars from both within and external to
the core of new media studies, each of whom applies a unique
theoretical perspective to the intersection of audience and
production in the space enabled by emerging communications
technologies. In doing so they help shed light on a variety of the
tensions evident in the new digital spaces in which we create and
recreate (and often produse) so much of our lives, our identities,
and our selves. Focusing multiple spotlights on the intersection of
audiences and production made possible by social software helps
make clearer a more nuanced perspective than would otherwise be
possible as well as opening up questions for further debate within
the field.
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