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Martin Margiela, known for his avant-garde ideas and cult
following, became the arbiter of all things classic French Chic.
His ability to apply his unique design process to vastly different
fashion houses is the hallmark of a great designer. This new
edition of Margiela. The Hermes Years has been published with the
cooperation of the reclusive Margiela himself, including
never-before-published photographs, drawings and testimonies.
Fashion is a dynamic global industry that plays an important role
in the economic, political, cultural, and social lives of an
international audience. It spans high art and popular culture, and
plays a significant role in material and visual culture. This book
introduces fashion's myriad influences and manifestations. Fashion
is explored as a creative force, a business, and a means of
communication. From Karl Lagerfeld's creative reinventions of
Chanel's iconic style to the multicultural reference points of
Indian designer Manish Arora, from the spectacular fashion shows
held in nineteenth century department stores to the mix-and-match
styles of Japanese youth, the book examines the ways that fashion
both reflects and shapes contemporary culture. Using historical and
contemporary examples, it gives a clear understanding of how
fashion has developed since the renaissance, while raising
questions about its status, ethical credibility, and influence on
consumers. The book provides insight into the structure of the
fashion industry and how fashions are designed, promoted and
consumed, in relation to relevant historical, social and cultural
contexts. It is structured thematically, to look at the role and
development of designers, the growth of shopping and the different
businesses involved in making and selling fashionable clothes.
Fashion's relationship to the wider culture is also explored, by
considering its representation in art and collaborations between
designers and artists, the moral controversies surrounding fashion,
and attempts to produce ethical clothing, and the effects of
globalisation on the fashion trade. ABOUT THE SERIES: The Very
Short Introductions series from Oxford University Press contains
hundreds of titles in almost every subject area. These pocket-sized
books are the perfect way to get ahead in a new subject quickly.
Our expert authors combine facts, analysis, perspective, new ideas,
and enthusiasm to make interesting and challenging topics highly
readable.
From the end of the 1930s through the 1940s, the New York fashion
industry came into its own. Sportswear, which had evolved from its
sporting origins to include simple casual wear for town and
country, travel and leisure, was at the centre of this shift.
Sportwear provided busy career women, college girls and housewives
with clothes that could be worn on all occasions.Drawing on a
wonderful array of sources, from fashion magazines to department
store records, this book is the rich and absorbing narrative and
analysis of how New York sportswear evolved to become the
definitive American style and how a modern fashion aesthetic was
born. The story that unfolds reveals, with the aid of some
wonderful illustrations, how New York's emergent style became
dynamic and modern, like the city itself, expressive of the
American ideal of athletic, long-limbed women; and how it tapped
into both metropolitan Americanness and the America of wide-open
spaces.It explores the designers, such as Claire McCardell, Clare
Potter and Tina Leser, themselves embodiments of the modern, active
woman, and how they gave middle class American women New York
sportswear as an alternative to Parisian-inspired designs. It looks
for the first time at how its style connected not just to ideals of
patriotism and democracy, but to current notions of cleanliness and
hygiene, and for example, to 1930s theories of body image, and
contemporary dance.
From the end of the 1930s through the 1940s, the New York fashion
industry came into its own. Sportswear, which had evolved from its
sporting origins to include simple casual wear for town and
country, travel and leisure, was at the centre of this shift.
Sportswear provided busy career women, college girls and housewives
with clothes that could be worn on all occasions.Drawing on a
wonderful array of sources, from fashion magazines to department
store records, this book is the rich and absorbing narrative and
analysis of how New York sportswear evolved to become the
definitive American style and how a modern fashion aesthetic was
born. The story that unfolds reveals, with the aid of some
wonderful illustrations, how New York's emergent style became
dynamic and modern, like the city itself, expressive of the
American ideal of athletic, long-limbed women; and how it tapped
into both metropolitan Americanness and the America of wide-open
spaces.It explores the designers, such as Claire McCardell, Clare
Potter and Tina Leser, themselves embodiments of the modern, active
woman, and how they gave middle class American women New York
sportswear as an alternative to Parisian-inspired designs. It looks
for the first time at how its style connected not just to ideals of
patriotism and democracy, but to current notions of cleanliness and
hygiene, and for example, to 1930s theories of body image, and
contemporary dance.
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