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Looking ahead to the 21st century, Sustainable Tourism explains the
current thinking process that underlies the emerging international
principles of more sustainable development in travel and tourism.
Using international illustrations it draws on experience and good
practice as they are being increasingly applied around the world in
the late 1990s. In sharp contrast to the problem analysis approach
adopted by so many authors to this subject, this book is focused on
the pro-active role the private sector industry can play in
partnership with the public sector to achieve solutions through its
day-to-day operations and marketing, expecially in product
enhancement and quality controls.
Case material, contributed by senior professionals in the industry,
include:
*Kruger National Park, South Africa *Quicksilver Connections,
Barrier Reef, Australia *Edinburgh's Old Town, UK *Ironbridge Gorge
Museum, UK *Rutland Water, UK.
Industry illustrations are drawn from British Airways, Grecotel,
Inter-Continental Hotels and Resorts, the International Federation
of Tour Operators, P&O and TUI.
Professor Victor Middleton has had some thirty years' international
experience of marketing practice covering most of the private and
public sectors of travel and tourism. He holds appointments as
Visiting Professor at Oxford Brookes University and University of
Central Lancashire.
Dr Rebecca Hawkins runs her own business specialising in
environmental aspects of tourism projects and has undertaken a
number of pioneering programmes in this role. She was Deputy
Director of the World Travel and Tourism Environment Research
Centre at Oxford Brookes University, where she worked with
VictorMiddleton.
First book on the subject from a marketing perspective
International focus with case studies from South Africa, Australia
and Great Britain
Focus on good practice at selected tourism destinations
Looking ahead to the 21st century, Sustainable Tourism explains the
current thinking process that underlies the emerging international
principles of more sustainable development in travel and tourism.
Using international illustrations it draws on experience and good
practice as they are being increasingly applied around the world in
the late 1990s. In sharp contrast to the problem analysis approach
adopted by so many authors to this subject, this book is focused on
the pro-active role the private sector industry can play in
partnership with the public sector to achieve solutions through its
day-to-day operations and marketing, expecially in product
enhancement and quality controls. Case material, contributed by
senior professionals in the industry, include: *Kruger National
Park, South Africa *Quicksilver Connections, Barrier Reef,
Australia *Edinburgh's Old Town, UK *Ironbridge Gorge Museum, UK
*Rutland Water, UK. Industry illustrations are drawn from British
Airways, Grecotel, Inter-Continental Hotels and Resorts, the
International Federation of Tour Operators, P&O and TUI.
Professor Victor Middleton has had some thirty years' international
experience of marketing practice covering most of the private and
public sectors of travel and tourism. He holds appointments as
Visiting Professor at Oxford Brookes University and University of
Central Lancashire. Dr Rebecca Hawkins runs her own business
specialising in environmental aspects of tourism projects and has
undertaken a number of pioneering programmes in this role. She was
Deputy Director of the World Travel and Tourism Environment
Research Centre at Oxford Brookes University, where she worked with
Victor Middleton.
Travel & Tourism is by any measure a massive modern day
industry - in the same league as cars, oil, telecommunication and
agriculture. It drives trillions of dollars in GNP, underpins
millions of jobs, makes international business function and is the
essence of leisure and happiness. In short it has to be one of the
most significant sectors of the world economy. Yet all too often
its role and potential is underestimated when it comes to global
and national socio-economic policy and practice. This book explores
why the industry is misperceived and how it can take its rightful
leadership place in the transformation to the new green economy.
Green Growth and Travelism: Letters from Leaders is the first hard
hitting publication to look practically into these issues by taking
the views of 46 government, industry and civil society thought
leaders on the challenges, opportunities and solutions. First the
authors explore Green Growth as the new geopolitical paradigm to
respond to the big social, economic, environment and climate
challenges of today and the population driven resource challenges
of tomorrow. They then analyze how Travelism - the Travel and
Tourism value chain - transport, hospitality and the various
industries that support our inexorable urge to move around this
planet - can more effectively contribute to a positive long-term
societal transformation. Taking this viewpoint, the 'Letters from
Leaders' provides real evidence of the actions, viewpoints and
hopes of those at the frontline. With a foreword from Maurice
Strong, architect of the 1992 Rio Earth Summit and Agenda 21, it
includes contributions by thought leaders from inside and outside
the sector such as Lyonchhen Jigmi Y. Thinley (Prime Minister of
Bhutan), Thomas Enders (CEO of EADS), Tony Tyler (Director General
& CEO IATA), Taleb Rifai (Secretary General UNWTO), Sir Richard
Branson (Chairman Virgin Group), Shanzhong Zhu (Vice Chairman
CNTA), Akbar Al Baker (CEO Qatar Airways), Marthinus Van Schalkwyk
(Minister Tourism South Africa), Gerald Lawless (Executive Chairman
Jumeirah Group), James Hogan (President & CEO Etihad Airways),
Patricia Francis (Executive Director ITC), David P. Scowsill
(President & CEO, WTTC), Giovanni Bisignani (Chairman WEF
Global Agenda Council ATT), Supachai Panitchpakdi
(Secretary-General, UNCTAD), Raymond Benjamin (Secretary General,
ICAO) and Gloria Guevara (Secretary Tourism, Mexico) and a host of
others. Researched at Victoria University, Melbourne, Australia and
Oxford Brookes University, UK.
The first book to bring together environmental theory and the
responsible hospitality debate to define how far the industry has
gone and what is left to achieve. It provides a genuine critique of
the range of methods used so far and of the challenges that lie
ahead to enable a true 'sustainable development.'
The first book to bring together environmental theory and the
responsible hospitality debate to define how far the industry has
gone and what is left to achieve. It provides a genuine critique of
the range of methods used so far and of the challenges that lie
ahead to enable a true 'sustainable development.'
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