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Although literature on corporate social responsibility is vast,
research into the use and effectiveness of various communications
through digital platforms about such corporate responsibility is
scarce. This gap is surprising; communicating about corporate
social responsibility initiatives is vital to organizations that
increasingly highlight their corporate social responsibility
initiatives to position their corporate brands for both consumers
and other stakeholders. Yet these organizations still sometimes
rely on traditional methods to communicate, or even decide against
communicating at all, because they fear triggering stakeholders'
skepticism or cynicism. A systematic, interdisciplinary examination
of corporate social responsibility communication through digital
platforms therefore is necessary, to establish an essential
definition and up-to-date picture of the field. This research
anthology addresses the above objectives. Drawing on marketing,
management, and communication disciplines, among others, this
anthology examines how organizations construct, implement, and use
digital platforms to communicate about their corporate social
responsibility and thereby achieve their organizational goals. The
21 chapters in this anthology reflect six main topic sections:
Challenges and opportunities for communicating corporate social
responsibility through digital platforms. Moving toward symmetry
and interactivity in digital corporate social responsibility
communication. Fostering stakeholder engagement in and through
digital corporate social responsibility communication. Leveraging
effective digital corporate social responsibility communication.
Digital activism and corporate social responsibility. Digital
methodologies and corporate social responsibility.
Poetry is a form of writing that allows a writer to take total
freedom with form, structure, and words - allowing a configuration
of literary magic to appear. Although the author orchestrates the
page, interpretation is left to the reader. As you will see reading
this book, poetry can take many forms - each yielding only to its'
own uniqueness. Each poem holds various meanings and significance.
Read, internalize, enjoy
Destined to set her southern hometown of Sweetbriar, Georgia
ablaze, Vidalia Lawson returns eighteen years later amid rumors and
past atrocities. "The sadness of her existence is that she has
nothing but a failed attempt at a singing career, a run-down
apartment in Los Angeles, a job as a stripper, and a strange son,
who is ironically the only joy in her life." Journey with Vidalia
as she travels back to Georgia for her grandmother's 100th
birthday, only to face the past that has called her home. Vidalia's
desire to leave as soon as she returns is as compelling as her need
to look into the eyes of a mute man, who paints with splashes of
color and plays a guitar in his lair above the hayloft of her
grandmother's barn. Sweet Vidalia keeps the reader motivated with a
strange need to see her win. This book will delight with every turn
and twist.
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