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Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders' skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.
Poetry is a form of writing that allows a writer to take total freedom with form, structure, and words - allowing a configuration of literary magic to appear. Although the author orchestrates the page, interpretation is left to the reader. As you will see reading this book, poetry can take many forms - each yielding only to its' own uniqueness. Each poem holds various meanings and significance. Read, internalize, enjoy
Destined to set her southern hometown of Sweetbriar, Georgia ablaze, Vidalia Lawson returns eighteen years later amid rumors and past atrocities. "The sadness of her existence is that she has nothing but a failed attempt at a singing career, a run-down apartment in Los Angeles, a job as a stripper, and a strange son, who is ironically the only joy in her life." Journey with Vidalia as she travels back to Georgia for her grandmother's 100th birthday, only to face the past that has called her home. Vidalia's desire to leave as soon as she returns is as compelling as her need to look into the eyes of a mute man, who paints with splashes of color and plays a guitar in his lair above the hayloft of her grandmother's barn. Sweet Vidalia keeps the reader motivated with a strange need to see her win. This book will delight with every turn and twist.
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