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Markenmanagement und Qualitatsmanagement - Eine empirische und simulationsbasierte Analyse ihrer Wechselwirkungen (German,... Markenmanagement und Qualitatsmanagement - Eine empirische und simulationsbasierte Analyse ihrer Wechselwirkungen (German, Paperback, 2004 ed.)
Frank Himpel, Regine Lampert
R1,894 Discovery Miles 18 940
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Regine Lampert und Frank Himpel untersuchen das Verhaltnis von Markenmanagement und Qualitatsmanagement und zeigen, dass das produktionsseitige Qualitatsmanagement durch zeitnah kalibrierte Massnahmen zur Gestaltung der Qualitat das Markenimage wesentlich beeinflussen kann.

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