In this groundbreaking book, leading executive coach Rene Carayol shares the magic and simplicity of the SPIKE (Strength, Positively, Identified, Kick, Start, Excellence) philosophy. In the world of SPIKE, there are no losers anymore - everyone has something they are great at! The product of 30 years of supporting the growth and development of thousands of individuals and organizations globally, the book brings together a proven formula for personal and business development. The vital and essential ingredient of SPIKE is that everyone has at least one inherent strength. Finding those sometimes hidden strengths and energies, and then mobilizing them for your and other's benefit, is the ultimate aim of this inspiring book.

There are always winners and losers in business. The winners are those able to drive their business forward by consistently making sales from new and existing customers. Winners undestand how to scope their market potential effectively. Winners are able to differentiate between hot prospects and time wasters. Winners can differentiate their offer because they possess an ability to empathise with the prospect's needs. Winners retain their customers by providing solutions to their problems. And finally, winners have an ability to break through the hurdles and challenges that selling presents them. Even in the face of adversity they stay focused, motivated and dedicated to the cause - securing the order!

"Pitch Perfect" will help readers utilize Strategem's vast experience in sifting out the most useful business innovations quickly and effectively; particularly identifying and acquiring new customers, as well as retaining existing ones. Getting your sales strategy right will help you ensure the successful growth of your business.

If any of these apply to you: You often wonder whether you really understand the full market potential for your offer A contract was won by a competitor - and you didn't even know it was up for grabs You find it difficult to get a meeting with key decision-makers You always feel like you are talking to audiences that appear distinctly uninterested You keep losing contracts that you thought were 'in the bag' Your quoations never seem to hit the mark You find it hard to get motivated after losing a sale or you feel that you have hit a brick wall and inspiration is desperately needed

Then this book will help you revolutionize your business developmentperformance