The volume offers a number of representative papers on cognitive models that are invoked when people deal with questions of social identity, political and economic manipulation, and more general issues such as the genomic discourse. In line with the well-known volume Cultural Models in Language and Thought by Holland and Quinn (1987), the volume shows that Cognitive Linguistics has further explored the idea that we think about social reality in terms of models - 'cognitive/cultural models' or 'folk theories'. As in cultural models, the present volume demonstrates that the technical apparatus of Cognitive Linguistics can be used to analyze the various ways our conception of social reality is shaped by underlying cognitive and/or cultural models or patterns of thought, and also looks into how this is done. The new inroad the volume wants to pursue is the deliberate and explicit orientation towards a cognitive sociolinguistics, or more generally, a cognitive semiotics.

The book elaborates one of Roman Jakobson's many brilliant ideas, i.e. his insight that the two cognitive strategies of the metaphoric and the metonymic are the end-points on a continuum of conceptualization processes. This elaboration is achieved on the background of Lakoff and Johnson's twodomain approach, i.e. the mapping of a source onto a target domain of conceptualization. Further approaches dwell on different stretches of this metaphor-metonymy continuum. Still other papers probe into the specialized conceptual division of labor associated with both modes of thought. Two new breakthroughs in the cognitive linguistics approach to metaphor and metonymy have recently been developed: one is the three-domain approach, which concentrates on the new blends that become possible after the integration or the blending of source and target domain elements; the other is the approach in terms of primary scenes and subscenes which often determine the way source and target domains interact.

Cognitive Linguistics: Current Applications and Future Perspectives is an up-to-date survey of recent research in Cognitive Linguistics and its applications by prominent researchers. The volume brings together generally accessible syntheses and special studies of Cognitive Linguistics strands in a sizable format and is thus an asset not only to the Cognitive Linguistics community, but also to neighbouring disciplines and linguists in general. The volume covers a wide range of fields and combines wide accessibility with a highly specific information value. Key features: An excellent source for the study of Applied Cognitive Linguistics, one of the most popular and fastest growing areas in Linguistics. Authoritative and detailed survey articles by leading scholars in the field. Accessible to a general audience, yet also characterized by a highly specific information value.

As a usage-based language theory, cognitive linguistics is predestined to have an impact on applied research in such areas as language in society, ideology, language acquisition, language pedagogy. The present volumes are a first systematic attempt to carve out pathways from the links between language and cognition to the fields of language acquisition and language pedagogy and to deal with them in one coherent framework: applied cognitive linguistics.

A union of Cognitive Linguistics and Sociolinguistics was bound to happen. Both proclaim a usage-based approach to language and aim to analyse actual language use in objective ways. Whereas Sociolinguistics is by nature on the outlook for language in its variety, CL can no longer afford to ignore social variation in language as it manifests itself in the usage data. Nor can it fail to adopt an empirical methodology that reflects variation as it actually occurs, beyond the limited knowledge of the individual observer. Conversely, while CL can only benefit from a heightened sensitivity to social aspects, the rich, bottom-up theoretical framework it has developed is likely to contribute to a much better understanding of the meaning of variationist phenomena. This volume brings together fifteen chapters written by prominent scholars testifying of rich empirical and theoretizing research into the social aspects of language variation. Taking a broad view on Cognitive Sociolinguistics, the volume covers three main areas: corpus-based research on language variation, cognitive cultural models, and the ideologies of sociopolitical and socio-economic systems.

The contributions contained in the second volume of the two-volume set Body, Language and Mind introduce and elaborate upon the concept of sociocultural situatedness, understood broadly as the way in which minds and cognitive processes are shaped, both individually and collectively, by their interaction with socioculturally contextualized structures and practices; and, furthermore, how these structures interact, contextually, with language and can become embodied in it. Drawing on theoretical concepts and analytical tools within the purview of cognitive linguistics and related fields, the volume explores the relationship between body, language and mind, focusing on the complex mutually reinforcing relationships holding between the sociocultural contextualisation of language and, inversely, the linguistic contextualisation of culure. Stated differently, the notion of sociocultural situatedness allows for language to be seen as a cultural activity and at the same time as a subtle mechanism for organizing culture and thought. The volume offers a representative, multi- and interdisciplinary collection of new papers on sociocultural situatedness, bringing together for the first time a wide variety of perspectives and case studies directed explicitly to elucidating the analytical potential of this concept for cognitive linguists and other researchers working in allied fields such as AI, discourse studies and cognitive anthropology. The book brings together several core issues related to the notion of sociocultural situatedness, some of which have been addressed previously, although to a large degree sporadically and from a variety of disciplinary perspectives without fully exploring the possible analytical advantages of this concept as a tool for investigating the role of culturally entrenched schemata in cognition and language. In short, this is the first comprehensive survey of sociocultural situatedness theory.

This collected volume presents radically new directions which are emerging in cognitive lexical semantics research. A number of papers re-ignite the polysemy vs. monosemy debate, and testify to the fact that polysemy is no longer simply taken for granted, but is currently a much more contested issue than it was in the 1980s and 1990s. Other papers offer fresh perspectives on the prototype structure of lexical categories, while generally accepted notions about the radial network structure of categories are questioned in papers on the development of word meaning in child language acquisition and in diachrony. Additional topics include the interaction of lexical and constructional meaning, and the relationship between word meanings and the contexts in which the words are encountered. This book is of interest to semanticists and cognitive linguists, as well as to scholars working in the broader field of cognitive science.

The literary works of J. R. R. Tolkien, especially

The aim of this study about the plurilingual language situation in Botswana is to show tendencies in the attitudes of Botswana citizens towards the ca. 25 languages that are still in use. Results are presented on questions like « which differentiated roles do the official language English, the national language Setswana, and the so-called minority languages play in the present Botswanan society? The overall question of which language will win the race, which ones will survive in the language contest and which ones will not, will be analysed and discussed on the basis of extensive survey data. Based on socio-historical background information, language phenomena like bi-and multilingualism, diglossia, language shift, code switching, language status and power structures, and ethnic stereotypes triggered by language are explored and linked to the current language policy and its implementation in the educational system. Contents: Brief historical profile and sociolinguistic account -- Bi- and multilingualism -- Diglossia -- Language shift and language maintenance -- Code switching -- Language status -- Language stereotypes.

One of the central themes in cognitive linguistics is the uniquely human development of some higher potential called the "mind" and, more particularly, the intertwining of body and mind, which has come to be known as embodiment. Several books and volumes have explored this theme in length. However, the interaction between culture, body and language has not received the due attention that it deserves. Naturally, any serious exploration of the interface between body, language and culture would require an analytical tool that would capture the ways in which different cultural groups conceptualize their feelings, thinking, and other experiences in relation to body and language. A well-established notion that appears to be promising in this direction is that of cultural models, constituting the building blocks of a group's cultural cognition. The volume results from an attempt to bring together a group of scholars from various language backgrounds to make a collective attempt to explore the relationship between body, language and culture by focusing on conceptualizations of the heart and other internal body organs across a number of languages. The general aim of this venture is to explore (a) the ways in which internal body organs have been employed in different languages to conceptualize human experiences such as emotions and/or workings of the mind, and (b) the cultural models that appear to account for the observed similarities as well as differences of the various conceptualizations of internal body organs. The volume as a whole engages not only with linguistic analyses of terms that refer to internal body organs across different languages but also with the origin of the cultural models that are associated with internal body organs in different cultural systems, such as ethnomedical and religious traditions. Some contributions also discuss their findings in relations to some philosophical doctrines that have addressed the relationship between mind, body, and language, such as that of Descartes.

Media matters to politicians, celebrities, advertisers, teachers, and to anyone who depends on media for information, or finds themselves affected by their representations and images. A detailed linguistic analysis of media enriches our understanding of the power of language and informs readers how they are positioned by such linguistic representations. This book is concerned with the analysis of language in various media and textual examples from talk-back television chat shows, advertisements, editorials and news stories are used to provide a critical awareness of language in the media. The linguistic elements examined encompass rhetorical structures, semiotics, back channeling cues, and sequencing. Readers will have a better understanding of media language analysis and the theories that underpin it. Some of the papers were originally presented at an International Conference on Language and Communication in the Media and held in Kuala Lumpur, Malaysia from April 27-29, 2004. Other papers have been solicited.

Faith and Fiction is a collection of essays which partly stems from the 25th LAUD-Symposium on 'Metaphor and Religion' (University of Duisburg, April 1-5, 1997). It investigates the relationship between religious experience and the use of metaphors and thus explores the tensions between faith and fiction. Herein, special attention is paid to the type of situation in which the confrontation of a community or an individual with religion is not self-evident or even discordant. In order to address the diversity of the problem area, the volume opts for an interdisciplinary approach. Section I analyses 'religious metaphors' from the viewpoint of contemporary linguistics. In section II, the significance of metaphors in a 'meta-religious' discourse is considered. The philosophical dialogue with religion and metaphor is discussed in section III, and the final section submits religious poems to a formal and interpretative examination.