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Cognitive Models in Language and Thought - Ideology, Metaphors and Meanings (Hardcover, Reprint 2012)
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Cognitive Models in Language and Thought - Ideology, Metaphors and Meanings (Hardcover, Reprint 2012)
Series: Cognitive Linguistics Research [CLR]
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The volume offers a number of representative papers on cognitive
models that are invoked when people deal with questions of social
identity, political and economic manipulation, and more general
issues such as the genomic discourse. In line with the well-known
volume Cultural Models in Language and Thought by Holland and Quinn
(1987), the volume shows that Cognitive Linguistics has further
explored the idea that we think about social reality in terms of
models - 'cognitive/cultural models' or 'folk theories'. As in
cultural models, the present volume demonstrates that the technical
apparatus of Cognitive Linguistics can be used to analyze the
various ways our conception of social reality is shaped by
underlying cognitive and/or cultural models or patterns of thought,
and also looks into how this is done. The new inroad the volume
wants to pursue is the deliberate and explicit orientation towards
a cognitive sociolinguistics, or more generally, a cognitive
semiotics.
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