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The Handbook of Communication Science and Biology (Hardcover): Kory Floyd, Rene Weber The Handbook of Communication Science and Biology (Hardcover)
Kory Floyd, Rene Weber
R6,164 Discovery Miles 61 640 Ships in 12 - 17 working days

The Handbook of Communication Science and Biology charts the state of the art in the field, describing relevant areas of communication studies where a biological approach has been successfully applied. The book synthesizes theoretical and empirical development in this area thus far and proposes a roadmap for future research. As the biological approach to understanding communication has grown, one challenge has been the separate evolution of research focused on media use and effects and research focused on interpersonal and organizational communication, often with little intellectual conversation between the two areas. The Handbook of Communication Science and Biology is the only book to bridge the gap between media studies and human communication, spurring new work in both areas of focus. With contributions from the field's foremost scholars around the globe, this unique book serves as a seminal resource for the training of the current and next generation of communication scientists, and will be of particular interest to media and psychology scholars as well.

The Handbook of Communication Science and Biology (Paperback): Kory Floyd, Rene Weber The Handbook of Communication Science and Biology (Paperback)
Kory Floyd, Rene Weber
R2,575 Discovery Miles 25 750 Ships in 12 - 17 working days

The Handbook of Communication Science and Biology charts the state of the art in the field, describing relevant areas of communication studies where a biological approach has been successfully applied. The book synthesizes theoretical and empirical development in this area thus far and proposes a roadmap for future research. As the biological approach to understanding communication has grown, one challenge has been the separate evolution of research focused on media use and effects and research focused on interpersonal and organizational communication, often with little intellectual conversation between the two areas. The Handbook of Communication Science and Biology is the only book to bridge the gap between media studies and human communication, spurring new work in both areas of focus. With contributions from the field's foremost scholars around the globe, this unique book serves as a seminal resource for the training of the current and next generation of communication scientists, and will be of particular interest to media and psychology scholars as well.

Statistical Methods for Communication Researchers and Professionals (Paperback): Rene Weber, Ryan Fuller Statistical Methods for Communication Researchers and Professionals (Paperback)
Rene Weber, Ryan Fuller
R5,537 Discovery Miles 55 370 Ships in 10 - 15 working days

Every day we are inundated with information in our professional as well as personal lives We simply cannot attend to everything, and need help in separating out and evaluating claims. Understanding statistical methods provides us with an efficient way to explore, analyze and interpret data, as well as evaluate the strength of evidence presented in support of or opposition to claims. Statistical Methods for Communication Researchers and Professionals helps the reader develop the statistical competency necessary to become good researchers and good ""statistical citizens"" in the information age. Statistical Methods for Communication Researchers and Professionals: Provides an overview of statistical methods in the context of communication research and practice. Prepares the reader for careers such as research scientists, professional communicators, or anyone that is responsible for describing, evaluating, and interpreting data they confront daily in their professions. Draws on a range of recently published examples in different arenas in communication. Addresses three primary goals of statistical methods: The design of samples, including those based on probability and non- probability procedures. Describing, exploring, and summarizing data in samples or non- samples. Making predictions and generalizations from a sample to the population we are interested in, or testing assumptions in populations with data in samples. Includes access to an actively-maintained website with additional information. Features include datasets, additional examples and problems, errata, links to other statistics sources, course materials, and more!

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