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The Handbook of Communication Science and Biology (Paperback)
Loot Price: R2,575
Discovery Miles 25 750
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The Handbook of Communication Science and Biology (Paperback)
Series: ICA Handbook Series
Expected to ship within 12 - 17 working days
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The Handbook of Communication Science and Biology charts the state
of the art in the field, describing relevant areas of communication
studies where a biological approach has been successfully applied.
The book synthesizes theoretical and empirical development in this
area thus far and proposes a roadmap for future research. As the
biological approach to understanding communication has grown, one
challenge has been the separate evolution of research focused on
media use and effects and research focused on interpersonal and
organizational communication, often with little intellectual
conversation between the two areas. The Handbook of Communication
Science and Biology is the only book to bridge the gap between
media studies and human communication, spurring new work in both
areas of focus. With contributions from the field's foremost
scholars around the globe, this unique book serves as a seminal
resource for the training of the current and next generation of
communication scientists, and will be of particular interest to
media and psychology scholars as well.
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