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Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences

The Circadian Code - Lose Weight, Supercharge Your Energy, and Transform Your Health from Morning to Midnight (Hardcover):... The Circadian Code - Lose Weight, Supercharge Your Energy, and Transform Your Health from Morning to Midnight (Hardcover)
Satchin Panda 2
R491 R388 Discovery Miles 3 880 Save R103 (21%) Shipped within 7 - 11 working days

WHEN we eat may be as important as WHAT we eat.

Like most people, you probably wake up, get hungry for meals and doze off in bed around the same time every day. If you’ve ever experienced jet lag or pulled an all-nighter, you know that this schedule can easily be thrown off kilter. But for some people, that imbalance—difficulty sleeping at night, hunger at odd times, or sudden fatigue at noon—is a constant. If you're one of those people, Dr. Satchin Panda, one of the leading researchers on circadian rhythms, has a plan to reset your body clock.

Beginning with an in-depth explanation of the circadian clock—why it’s important, how it works, and how to know it isn’t working—The Circadian Code outlines lifestyle changes to make to get back on track. It's a concrete plan to enhance weight loss, improve sleep, optimize exercise, and manage technology so that it doesn’t interfere with your body’s natural rhythm. Dr. Panda’s life changing methods show you how to prevent and reverse ailments like diabetes, cancer, and dementia, as well as microbiome conditions like acid reflux, heartburn, and irritable bowel disease.

Life Lessons from a Brain Surgeon - The New Stories and Science of the Mind (Hardcover): Rahul Jandial Life Lessons from a Brain Surgeon - The New Stories and Science of the Mind (Hardcover)
Rahul Jandial 1
R395 R269 Discovery Miles 2 690 Save R126 (32%) Shipped within 7 - 12 working days

An easy and accessible guide to boosting your brain power by an acclaimed neurosurgeon and neuroscientist For years Dr Rahul Jandial has transformed the lives of his neurosurgery patients by putting them through 'brain rehab', his specially developed boot camp for restoring brain function. In this eye-opening, informative and accessible guide, he uses his years of expertise to show how healthy people can rewire their brains to work in a higher gear. With quick and easy daily exercises, Life Lessons from a Brain Surgeon will show you how to: * boost your memory * control stress and emotions * minimize pain * unleash creativity * raise smart kids * reduce the risk of Alzheimer's. Using a combination of scientific research and fascinating real-life stories from his own operating room, acclaimed neurosurgeon Rahul Jandial explains how to boost your brain power for good.

The Case Against Reality - How Evolution Hid the Truth from Our Eyes (Hardcover): Donald D. Hoffman The Case Against Reality - How Evolution Hid the Truth from Our Eyes (Hardcover)
Donald D. Hoffman 1
R467 R315 Discovery Miles 3 150 Save R152 (33%) Shipped within 7 - 12 working days

A groundbreaking examination of human perception, reality and the evolutionary schism between the two Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design. Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see through our eyes.

Everything in Its Place - First Loves and Last Tales (Hardcover): Oliver Sacks Everything in Its Place - First Loves and Last Tales (Hardcover)
Oliver Sacks
R489 R387 Discovery Miles 3 870 Save R102 (21%) Shipped within 7 - 11 working days
Cambridge Fundamentals of Neuroscience in Psychology - Introduction to Human Neuroimaging (Paperback): Hans Op De Beeck, Chie... Cambridge Fundamentals of Neuroscience in Psychology - Introduction to Human Neuroimaging (Paperback)
Hans Op De Beeck, Chie Nakatani
R1,089 Discovery Miles 10 890 Shipped within 7 - 12 working days

Developed specifically for students in the behavioral and brain sciences, this is the only textbook that provides an accessible and practical overview of the range of human neuroimaging techniques. Methods covered include functional and structural magnetic resonance imaging, positron emission tomography, electroencephalography, magnetoencephalography, multimodal imaging, and various brain stimulation methods. Experimental design, image processing, and statistical inference are also addressed, with chapters for both basic and more advanced data analyses. Key concepts are illustrated through research studies on the relationship between brain and behavior, and practice questions are included throughout to test knowledge and aid self-study. Offering just the right amount of detail for understanding how major imaging techniques can be applied to answer neuroscientific questions, and the practical skills needed for future research, this is an essential text for advanced undergraduate and graduate students in psychology, neuroscience, and cognitive science programs taking introductory courses on human neuroimaging.

Life Lessons from a Brain Surgeon - The New Stories and Science of the Mind (Paperback): Rahul Jandial Life Lessons from a Brain Surgeon - The New Stories and Science of the Mind (Paperback)
Rahul Jandial 1
R320 R252 Discovery Miles 2 520 Save R68 (21%) Shipped within 4 - 8 working days

An easy and accessible guide to boosting your brain power by an acclaimed neurosurgeon and neuroscientist For years Dr Rahul Jandial has transformed the lives of his neurosurgery patients by putting them through 'brain rehab', his specially developed boot camp for restoring brain function. In this eye-opening, informative and accessible guide, he uses his years of expertise to show how healthy people can rewire their brains to work in a higher gear. With quick and easy daily exercises, Life Lessons from a Brain Surgeon will show you how to: * boost your memory * control stress and emotions * minimize pain * unleash creativity * raise smart kids * reduce the risk of Alzheimer's. Using a combination of scientific research and fascinating real-life stories from his own operating room, acclaimed neurosurgeon Rahul Jandial explains how to boost your brain power for good.

Mind to Matter - The Astonishing Science of How Your Brain Creates Material Reality (Paperback): Dawson Church Mind to Matter - The Astonishing Science of How Your Brain Creates Material Reality (Paperback)
Dawson Church; Foreword by Dr. Joe Dispenza 1
R356 R291 Discovery Miles 2 910 Save R65 (18%) Shipped within 7 - 11 working days

'If you've been wondering whether your thoughts really do affect your life, this marvellous book will make you a believer.' - John Gray, #1 New York Times bestselling author of Men Are from Mars, Women Are from Venus. Mind to Matter shows us that as we take charge of our individual power to create, we have the potential, as a species, to catalyze a transformation of our whole world. We're told that 'thoughts become things', but between the possible and the impossible there is a wide middle ground. In Mind to Matter, award-winning author Dawson Church examines the scientific facts behind the popular concept of 'manifesting' and reviews its possibilities and its limits. Through cutting-edge research and new discoveries in epigenetics, neuroscience, electromagnetism, psychology, public health and quantum physics, as well as incredible real-life testimonies, this book explores how the universe operates synchronistically, and how our individual local minds participate in a universal non-local mind.

The Gendered Brain - The new neuroscience that shatters the myth of the female brain (Hardcover): Gina Rippon The Gendered Brain - The new neuroscience that shatters the myth of the female brain (Hardcover)
Gina Rippon 1
R488 R393 Discovery Miles 3 930 Save R95 (19%) Shipped within 7 - 12 working days

`Highly accessible...revolutionary to a glorious degree' Observer Reading maps or reading emotions? Barbie or Lego? Do you have a female brain or a male brain? Or is that the wrong question? We live in a gendered world where we are bombarded with messages about sex and gender. On a daily basis we face deeply ingrained beliefs that your sex determines your skills and preferences, from toys and colours to career choice and salaries. But what does this constant gendering mean for our thoughts, decisions and behaviour? And what does it mean for our brains? Drawing on her work as a professor of cognitive neuroimaging, Gina Rippon unpacks the stereotypes that bombard us from our earliest moments and shows how these messages mould our ideas of ourselves and even shape our brains. By exploring new, cutting-edge neuroscience, Rippon urges us to move beyond a binary view of our brains and instead to see these complex organs as highly individualised, profoundly adaptable, and full of unbounded potential. Rigorous, timely and liberating, The Gendered Brain has huge repercussions for women and men, for parents and children, and for how we identify ourselves. 'A treasure trove of information and good humour' Cordelia Fine, author of Delusions of Gender

Conscience - The Origins of Moral Intuition (Hardcover): Patricia S. Churchland Conscience - The Origins of Moral Intuition (Hardcover)
Patricia S. Churchland
R503 R409 Discovery Miles 4 090 Save R94 (19%) Shipped within 7 - 13 working days

Patricia Churchland, the distinguished founder of neurophilosophy, reaches beyond the familiar argument of nature versus nurture to bring together insights from philosophy and revolutionary research in neuroscience. Scientific research may not be able to say with certainty what is ethical, and the definition of morality varies from person to person. But, from birth, our brains are configured to form bonds, to co-operate and to care. Delving into research studies, including work on twins and psychopaths, Churchland deepens our understanding of the brain's role in creating an ethical system. She then turns to philosophy to explore why morality is central to all societies, how it is transmitted through the generations and why different cultures live by different moral systems.

Neuropolis - A Brain Science Survival Guide (Hardcover, Epub Edition): Robert Newman Neuropolis - A Brain Science Survival Guide (Hardcover, Epub Edition)
Robert Newman 1
R465 R320 Discovery Miles 3 200 Save R145 (31%) Shipped within 7 - 12 working days

Are we our brains? How can you map the mind? Can brain scans read our minds?Based on Rob Newman's live stand-up show and new BBC Radio 4 series, his thought-provoking new book explores the scientific breakthroughs that have turned received ideas of brain science upside down. After imagining volunteering for a brain-imaging experiment meant to locate the part of the brain that lights up when you're in love, comedian Robert Newman emerged with more questions than answers. In Neuropolis Newman argues that the current claim that the brain is just a complicated computer derives from science, but from a combination of philosophical stowaways and a version of evolutionary biology that owes little to Darwin. He questions why brain science is devoted to such a peculiarly reductionist world view, when really exciting advances in neuroscience go untold, such as awe-inspiring discoveries about the origins of memory in ancient oceans. He also shows that our brains are inextricably and profoundly intertwined with our bodies, the natural world and the world we have made, including hilarious accounts of his own participation in neurological experiments. Debunking the common, even brainless interpretations of brain science, he celebrates the more intriguing and underreported advances in neuroscience with zest and wit.

The Undoing Project - A Friendship that Changed the World (Paperback): Michael Lewis The Undoing Project - A Friendship that Changed the World (Paperback)
Michael Lewis
R215 R169 Discovery Miles 1 690 Save R46 (21%) Shipped within 4 - 8 working days

THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times 'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But they were both obsessed with the human mind - and both happened to be geniuses. Together, they would change the way we see the world.'An enchanted collaboration ... During the final pages, I was blinking back tears' The New York Times 'My favourite writer full stop. Engages both heart and brain like no other' Daily Telegraph'Brilliant, a wonderful book, a masterclass' Spectator 'Psychology's Lennon and McCartney ... Lewis is exactly the storyteller they deserve' Observer

Picasso's Brain - The basis of creative genius (Paperback): Christine Temple Picasso's Brain - The basis of creative genius (Paperback)
Christine Temple 1
R352 R294 Discovery Miles 2 940 Save R58 (16%) Shipped within 7 - 12 working days

Where does creativity come from? Why are some people more creative than others? Eminent neuropsychologist Christine Temple navigates a wide range of factors from the hard science (visual memory, spatial ability, brain functions) to the environmental (the 'mad genius' myth, and Gladwell's 10,000 hours of practice) in her study of what contributes to creativity. Using Pablo Picasso as her model of a creative genius, she weighs up each theory as it applies to Picasso and shows how his own creativity came from a combination of many factors. In this book, she looks at Picasso's playful mindset and passionate relationships, investigates the possibility that genius is genetic and can be inherited in families, considers whether creative genii perceive the world in a different way, and determines whether single-mindedness and focus play a part. This is the first book to look at a multitude of traits in creativity, and nail down the key factors that matter (and also which ones don't) to provide an overall picture of this fascinating area, linking the science to the personal.

The Book of Why - The New Science of Cause and Effect (Paperback): Judea Pearl The Book of Why - The New Science of Cause and Effect (Paperback)
Judea Pearl 1
R285 R178 Discovery Miles 1 780 Save R107 (38%) Shipped within 7 - 12 working days

'Wonderful ... Illuminating ... Fun to read' Daniel Kahneman, author of Thinking, Fast and Slow A pioneer of artificial intelligence shows how the study of causality revolutionized science and the world 'Correlation does not imply causation.' This mantra was invoked by scientists for decades in order to avoid taking positions as to whether one thing caused another, such as smoking and cancer and carbon dioxide and global warming. But today, that taboo is dead. The causal revolution, sparked by world-renowned computer scientist Judea Pearl and his colleagues, has cut through a century of confusion and placed cause and effect on a firm scientific basis. Now, Pearl and science journalist Dana Mackenzie explain causal thinking to general readers for the first time, showing how it allows us to explore the world that is and the worlds that could have been. It is the essence of human and artificial intelligence. And just as Pearl's discoveries have enabled machines to think better, The Book of Why explains how we can think better.

The Disordered Mind - What Unusual Brains Tell Us about Ourselves (Paperback): Eric R. Kandel The Disordered Mind - What Unusual Brains Tell Us about Ourselves (Paperback)
Eric R. Kandel 1
R321 R264 Discovery Miles 2 640 Save R57 (18%) Shipped within 7 - 11 working days
The Power of Habit - Why We Do What We Do, and How to Change (Paperback): Charles Duhigg The Power of Habit - Why We Do What We Do, and How to Change (Paperback)
Charles Duhigg 2
R215 R169 Discovery Miles 1 690 Save R46 (21%) Shipped within 4 - 8 working days

Why do we do develop habits? And how can we change them? We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edge behavioural science into practical self-improvement action, distilling advanced neuroscience into fascinating narratives of transformation. Why can some people and companies change overnight, and some stay stuck in their old ruts? The answer lies deep in the human brain, and The Power of Habits reveals the secret pressure points that can change a life. From Olympic swimmer Michael Phelps to Martin Luther King Jr., from the CEO of Starbucks to the locker rooms of the NFL, Duhigg explores the incredible results of keystone habits, and how they can make all the difference between billions and millions, failure and success - or even life and death. The Power of Habit makes an exhilarating case: the key to almost any door in life is instilling the right habit. From exercise to weight loss, childrearing to productivity, market disruption to social revolution, and above all success, the right habits can change everything. Habits aren't destiny. They're science, one which can transform our businesses, our communities, and our lives.

Am I Dreaming? - The New Science of Consciousness and How Altered States Reboot the Brain (Hardcover, Main): James Kingsland Am I Dreaming? - The New Science of Consciousness and How Altered States Reboot the Brain (Hardcover, Main)
James Kingsland 1
R359 R274 Discovery Miles 2 740 Save R85 (24%) Shipped within 7 - 12 working days

When a computer goes wrong, we are told to turn it off and on again. In Am I Dreaming?, science journalist James Kingsland reveals how the human brain is remarkably similar. By rebooting our hard-wired patterns of thinking - through so-called 'altered states of consciousness' - we can gain new perspectives into ourselves and the world around us. From shamans in Peru to tech workers in Silicon Valley, Kingsland provides a fascinating tour through lucid dreams, mindfulness, hypnotic trances, virtual reality and drug-induced hallucinations. An eye-opening insight into perception and consciousness, this is also a provocative argument for how altered states can significantly boost our mental health.

Elastic - Flexible Thinking in a Constantly Changing World (Paperback): Leonard Mlodinow Elastic - Flexible Thinking in a Constantly Changing World (Paperback)
Leonard Mlodinow 1
R257 R157 Discovery Miles 1 570 Save R100 (39%) Shipped within 7 - 12 working days

The bestselling author of The Drunkard's Walk unlocks the secrets of flexible thinking What do Pokemon Go and Mary Shelley's Frankenstein have in common? Why do some businesses survive, and others fail at the first sign of change? What gives the human brain the edge over computers? The answer: Elastic Thinking. It's an ability we all possess, and one that we can all learn to hone in order to succeed, at work and in our everyday lives. Here Leonard Mlodinow, whose own flexible thinking has taken him from physics professor to TV scriptwriter and bestselling author, takes us on a revelatory exploration of how elasticity works. He draws on cutting-edge neuroscience to show how, millennia ago, our brains developed an affinity for novelty, idea generation and exploration. He discovers how flexible thinking enabled some of the greatest artists, writers, musicians and innovators to create paradigm shifts. He investigates the organisations that have demonstrated an elastic ability to adapt to new technologies. And he reveals how you can test your own brain power and increase your capacity for elastic thinking. By uncovering the secrets of our flexible minds, Elastic explains how to thrive in an endlessly dynamic world, at a time when an ability to adapt is more important than ever before.

The Plastic Mind (Paperback): Sharon Begley The Plastic Mind (Paperback)
Sharon Begley 2
R259 R218 Discovery Miles 2 180 Save R41 (16%) Shipped within 7 - 12 working days

For decades, the conventional wisdom of neuroscience held that the hardware of the brain is fixed - that we are stuck with what we were born with. But recent pioneering experiments in neuroplasticity reveal that the brain is capable not only of altering its structure but also of generating new neurons, even into old age. The brain can adapt, heal, renew itself after trauma and compensate for disability. In this groundbreaking book, highly respected science writer Sharon Begley documents how this fundamental paradigm shift is transforming both our understanding of the human mind and our approach to deep-seated emotional, cognitive and behavioural problems. These breakthroughs show that it is possible to reset our happiness meter, regain the use of limbs disabled by stroke, train the mind to break cycles of depression and OCD and reverse age-related changes in the brain.

Beyond the Self - Conversations between Buddhism and Neuroscience (Hardcover): Matthieu Ricard, Wolf Singer Beyond the Self - Conversations between Buddhism and Neuroscience (Hardcover)
Matthieu Ricard, Wolf Singer
R560 R437 Discovery Miles 4 370 Save R123 (22%) Shipped within 7 - 12 working days

Converging and diverging views on the mind, the self, consciousness, the unconscious, free will, perception, meditation, and other topics. Buddhism shares with science the task of examining the mind empirically; it has pursued, for two millennia, direct investigation of the mind through penetrating introspection. Neuroscience, on the other hand, relies on third-person knowledge in the form of scientific observation. In this book, Matthieu Ricard, a Buddhist monk trained as a molecular biologist, and Wolf Singer, a distinguished neuroscientist-close friends, continuing an ongoing dialogue-offer their perspectives on the mind, the self, consciousness, the unconscious, free will, epistemology, meditation, and neuroplasticity. Ricard and Singer's wide-ranging conversation stages an enlightening and engaging encounter between Buddhism's wealth of experiential findings and neuroscience's abundance of experimental results. They discuss, among many other things, the difference between rumination and meditation (rumination is the scourge of meditation, but psychotherapy depends on it); the distinction between pure awareness and its contents; the Buddhist idea (or lack of one) of the unconscious and neuroscience's precise criteria for conscious and unconscious processes; and the commonalities between cognitive behavioral therapy and meditation. Their views diverge (Ricard asserts that the third-person approach will never encounter consciousness as a primary experience) and converge (Singer points out that the neuroscientific understanding of perception as reconstruction is very like the Buddhist all-discriminating wisdom) but both keep their vision trained on understanding fundamental aspects of human life.

Handbook of Entrepreneurial Cognition (Paperback): J. Robert Mitchell, Ronald K Mitchell, Brandon Randolph-Seng Handbook of Entrepreneurial Cognition (Paperback)
J. Robert Mitchell, Ronald K Mitchell, Brandon Randolph-Seng
R898 Discovery Miles 8 980 Shipped within 7 - 12 working days

Entrepreneurial cognition research is at a crossroads, where static views give way to dynamic approaches. This Handbook draws on a variety of perspectives from experts in the field of entrepreneurial cognition to highlight the key elements in a socially-situated view, where cognition is action-oriented, embodied, socially-situated, and distributed. It provides readers with some of the most up-to-date approaches to entrepreneurial cognition research and is designed to be an invaluable and timesaving companion for entrepreneurial cognition researchers. With insights from leading entrepreneurial cognition researchers the Handbook offers a comprehensive literature review of the field. Readers seeking to better understand and participate in some of the most up-to-date approaches to entrepreneurial cognition research will find this Handbook to be especially helpful in their research. Established scholars who are new to the research area will also be interested in this book. University libraries with research-focused business schools will also benefit from this Handbook.

The Darker the Night, the Brighter the Stars - A Neuropsychologist's Odyssey (Paperback): Paul Broks The Darker the Night, the Brighter the Stars - A Neuropsychologist's Odyssey (Paperback)
Paul Broks 1
R215 R169 Discovery Miles 1 690 Save R46 (21%) Shipped within 4 - 8 working days

'[A] beautifully written investigation of grief ... As an exploration of love and loss, as a portrait of a person and of the nature of personhood, this book is about as true as any I have read' James McConnachie, Sunday Times An audacious and beautiful account of grief and who we are. Memoir, neuroscience and myth interweave to create a book unlike any other When celebrated neuropsychologist Paul Broks' wife died of cancer, he found himself plunged into the world of the bereaved. As he experienced the pain, alienation and suffering that make us human, his clinician-self seemed to watch on with keen interest. He embarked upon a voyage of experience: a journey through grief, philosophy, consciousness, humanity and magical thinking - seen through the prism of a lifetime's work in neuroscience. Fusing an account of living with and recovering from loss with thought-provoking meditations on the nature of the mind and the self, The Darker the Night, the Brighter the Stars is an audacious and beautiful work by a writer of astonishing wisdom and compassion.

Life Finds a Way - What Evolution Teaches Us about Creativity (Hardcover): Andreas Wagner Life Finds a Way - What Evolution Teaches Us about Creativity (Hardcover)
Andreas Wagner 1
R545 R428 Discovery Miles 4 280 Save R117 (21%) Shipped within 7 - 11 working days
The Intelligence Trap - Why Smart People Make Dumb Mistakes (Hardcover): David Robson The Intelligence Trap - Why Smart People Make Dumb Mistakes (Hardcover)
David Robson
R520 R413 Discovery Miles 4 130 Save R107 (21%) Shipped within 7 - 11 working days

Smart people are not only just as prone to making mistakes as everyone else, they may be even more susceptible to them. This is the "intelligence trap," the subject of David Robson's fascinating and provocative book. The Intelligence Trap explores cutting-edge ideas in our understanding of intelligence and expertise, including "strategic ignorance," "meta-forgetfulness," and "functional stupidity." Robson reveals the surprising ways that even the brightest minds and most talented organizations can go wrong-from some of Thomas Edison's worst ideas to failures at NASA, Nokia, and the FBI. And he offers practical advice to avoid mistakes based on the timeless lessons of Benjamin Franklin, Richard Feynman, and Daniel Kahneman.

The Human Brain - A Guided Tour (Paperback): Susan Greenfield The Human Brain - A Guided Tour (Paperback)
Susan Greenfield
R232 R194 Discovery Miles 1 940 Save R38 (16%) Shipped within 7 - 12 working days

Locked away remote from the rest of the body in its own custom-built casing of skull bone, with no intrinsic moving parts, the human brain remains a tantalising mystery. But now, more than ever before, we have the expertise to tackle this mystery - the last 20 years have seen astounding progress in brain research. Susan Greenfield begins by exploring the roles of different regions of the brain. She then switches to the opposite direction and examines how certain functions, such as movement and vision, are accommodated in the brain. She describes how a brain is made from a single fertilized egg, and the fate of the brain is traced through life as we see how it constantly changes as a result of experience to provide the essence of a unique individual.

Out of Our Minds - What We Think and How We Came to Think It (Hardcover): Felipe Fernandez-Armesto Out of Our Minds - What We Think and How We Came to Think It (Hardcover)
Felipe Fernandez-Armesto 1
R591 R455 Discovery Miles 4 550 Save R136 (23%) Shipped within 7 - 12 working days

To imagine - to see that which is not there - is the startling ability that has fuelled human development and innovation through the centuries. As a species we stand alone in our remarkable capacity to refashion the world after the pictures in our minds. Traversing the realms of science, politics, religion, culture, philosophy and history, Felipe Fernandez-Armesto reveals the thrilling and disquieting tales of our imaginative leaps - from the first Homo sapiens to the present day. Through groundbreaking insights in cognitive science, he explores how and why we have ideas in the first place, providing a tantalising glimpse into who we are and what we might yet accomplish. Fernandez-Armesto shows that bad ideas are often more influential than good ones; that the oldest recoverable thoughts include some of the best; that ideas of Western origin often issued from exchanges with the wider world; and that the pace of innovative thinking is under threat.

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