The relentless growth of data in financial markets has boosted the demand for more advanced analytical tools to facilitate and improve financial planning. The ability to constructively use this data is limited for managers and investors without the proper theoretical support. Within this context, there is an unmet demand for combining analytical finance methods with business analytics topics to inform better investment decisions. Advancement in Business Analytics Tools for Higher Financial Performance explores the financial applications of business analytics tools that can help financial managers and investors to better understand financial theory and improve institutional investment practices. This book explores the value extraction process using more accurate financial data via business analytical tools to help investors and portfolio managers develop more modern financial planning processes. Covering topics such as financial markets, investment analysis, and statistical tools, this book is ideal for accountants, data analysts, researchers, students, business professionals, academicians, and more.

Information Technology has brought about a change in the ways people carry out various activities whether at workplace or at home. The new generation is net savvy and prefers working on Internet much more as compared to any outdoor activities. This has affected the business operations. The advertisement industry is also influenced by such a change and global marketers need to understand the influence of culture on advertising, Companies now prefer advertising on internet as larger section of society is accessing it at regular intervals. The advertisements are also affected by the cultural values of the country. This book highlights the role of Cross Cultural issues on Internet advertising. In this context this book compares the perception of Iran with American Internet Users to find out the different aspects involved.