Aspect of Internet Advertising in Relation to Cross-Cultural Issues (Paperback)

Information Technology has brought about a change in the ways people carry out various activities whether at workplace or at home. The new generation is net savvy and prefers working on Internet much more as compared to any outdoor activities. This has affected the business operations. The advertisement industry is also influenced by such a change and global marketers need to understand the influence of culture on advertising, Companies now prefer advertising on internet as larger section of society is accessing it at regular intervals. The advertisements are also affected by the cultural values of the country. This book highlights the role of Cross Cultural issues on Internet advertising. In this context this book compares the perception of Iran with American Internet Users to find out the different aspects involved.

General

Imprint:	Lap Lambert Academic Publishing
Country of origin:	Germany
Release date:	August 2010
First published:	August 2010
Authors:	Reza Gharoie Ahangar
Dimensions:	229 x 152 x 4mm (L x W x T)
Format:	Paperback - Trade
Pages:	68
ISBN-13:	978-3-8383-9887-7
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General
LSN:	3-8383-9887-4
Barcode:	9783838398877

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